It’s not uncommon to focus on metrics like monthly search volume (MSV) and keyword difficulty (KD) during an initial evaluation of keywords to target. With only those two criteria taken into account, you could use a matrix like this to
Should an 11-point drop in Domain Authority in a single week be cause for concern? Not necessarily. Domain Authority (DA) is a fine metric to gauge the strength of your site, but it doesn’t directly reflect your placement in SERPs. The
Many website owners invest a great deal to create high-quality content for their sites. Most understand that receiving backlinks from other websites plays a critical role in getting those pieces of content to rank. However, including appropriate links to your
First, a bit about me, and us. Who are we as a company and how did we get here? After graduating from business school, I decided to start a marketing agency. I wish I could say this was a quick