When evaluating backlinks, it’s important to consider the relevance of the content containing the link, the strength of the overall site, and the type of anchor text being used.  What is Anchor Text?  Anchor text refers to the text

SEO is the practice of making changes to your site to increase its chances of ranking better in search engines for important keywords. Link building is a core facet of SEO, which involves obtaining backlinks from high quality publications

Are you considering building links to your website?  If so, you’ve probably come across the terms “backlinks” and “referring domains.” Sometimes, they can appear to be used interchangeably, but they’re quite different and it’s important to understand their relationship. 

It’s not uncommon to focus on metrics like monthly search volume (MSV) and keyword difficulty (KD) during an initial evaluation of keywords to target. With only those two criteria taken into account, you could use a matrix like this

Should an 11-point drop in Domain Authority in a single week be cause for concern? Not necessarily.  Domain Authority (DA) is a fine metric to gauge the strength of your site, but it doesn’t directly reflect your placement in SERPs.

Many website owners invest a great deal to create high-quality content for their sites. Most understand that receiving backlinks from other websites plays a critical role in getting those pieces of content to rank. However, including appropriate links to