The more links you have pointing to your site, the better, right?  Not quite. While studies have shown that quantity of links is strongly correlated with SEO performance, the quality of links your site receives is even more important. 

Last year we began working with a client in the sports equipment space who was trying to rank for an incredibly competitive keyword (over 30,000 monthly searches). They had done all the right things:  Created a long-form page with

A Link Building Refresher Link building is the process of securing links back to your website from other sites. The more high-quality backlinks that point to your site, the more likely you are to be rewarded by Google with

When evaluating backlinks, it’s important to consider the relevance of the content containing the link, the strength of the overall site, and the type of anchor text being used.  What is Anchor Text?  Anchor text refers to the text

SEO is the practice of making changes to your site to increase its chances of ranking better in search engines for important keywords. Link building is a core facet of SEO, which involves obtaining backlinks from high quality publications

Are you considering building links to your website?  If so, you’ve probably come across the terms “backlinks” and “referring domains.” Sometimes, they can appear to be used interchangeably, but they’re quite different and it’s important to understand their relationship.