Last year we began working with a client in the sports equipment space who was trying to rank for an incredibly competitive keyword (over 30,000 monthly searches). They had done all the right things: Created a long-form page with
A Link Building Refresher Link building is the process of securing links back to your website from other sites. The more high-quality backlinks that point to your site, the more likely you are to be rewarded by Google with
Are you considering building links to your website? If so, you’ve probably come across the terms “backlinks” and “referring domains.” Sometimes, they can appear to be used interchangeably, but they’re quite different and it’s important to understand their relationship.