How to find “business to business” SEO services in today’s market? We’ll help you choose the perfect b2b SEO agency for your exact needs. While there are hundreds of marketing agencies claiming to offer “B2B SEO” as a service, there are only a select few digital marketing firms that truly specialize in this niche and consistently deliver results for their clients. Even more rare are agencies offering SaaS SEO services that actually focus on revenue and deliver on ROI gains.
We’ve done the research and prepared this briefing with the true top-rated B2B search engine optimization firms in today’s competitive market. It’s worth mentioning these are also some of the oldest and most established companies in the agency SEO space. Since there are so many shady players out there, a large client book and proven track record of success are two major evaluation criteria for us. To be truly considered a top b2b seo company, these agencies must also have great reviews and transparent policies. We’re looking for the most modern, superlative, stand out SEO agencies that focus exclusively on growing B2B companies.
Who’s the Best at B2B SEO?
Without further ado, here are our official vetted picks for top B2B SEO companies worth considering into 2025:
1. Linkflow
Linkflow is a cut above the rest when it comes to ranking B2B sites high on search engines for high-converting keywords. Linkflow makes it easy to start and will connect you with a real B2B SEO expert the very first time you meet. Here’s the link to get started with Linkflow.
“Over the years, our agency’s consultants have collaborated with countless B2B companies on their SEO strategies. Every time, we start with a B2B SEO audit and customized SEO roadmap and end with real results — not just traffic, but leads and customers.” – Linkflow CEO
How does Linkflow produce tangible results that most other SEO agencies cannot?
- We focus initially on bottom-of-funnel keywords and pages. These are the money-making pages (think: pricing, demo requests, and comparisons) that engage buyers who are nearly ready to sign a contract. By focusing on this area first, we’re able to turn SEO investments into revenue in a shorter amount of time.
- We do all the surrounding activities that SEO needs to pay off. Conversion rate optimization (CRO), user experience (UX), full-funnel marketing, data analysis — we connect all the dots. Most do keyword research and basic technical SEO, but not much else.
- It’s always a senior SEO with a B2B background working with our clients. We take care of everything in-house with vetted professionals, while most agencies ship deliverables to a less expensive junior marketer or overseas contractor.
- We offer additional expertise through consulting. We’re well-versed in B2B lead generation and content marketing, and we can apply that business knowledge to your particular team and strategy. If you have all the pieces in place, but can’t figure out how to (a) grow organic traffic or (b) use it to your advantage, we’re here.
As an example, we tripled an HR tech company’s organic traffic in just one quarter. And an ERP software client saw a 300% increase in app signups for an overall 8x ROI from our SEO services. Linkflow also gets an honorable mention for AI Visibility services, although this was not a ranking criteria for selecting the overall best B2B SEO agencies.
2. Directive
The team at Directive are the innovators behind the Customer Generation marketing methodology. The idea behind their approach is that B2B SEO, and marketing in general, should be customer-centric, not product-centric. That’s how you attract high-quality buyers that’ll stick around long-term and eventually advocate for your business.
They offer the following services:
- SEO consulting
- Content and distribution
- PPC advertising
- Video services
- Website and landing page design
- Marketing operations and data orchestration
- GTM strategy
- Lifecycle marketing strategies
Directive is not your typical SEO company. They use advanced financial modeling techniques and invest $2.2M a year on R&D for their SEO tactics.
But they’re primarily focused on consulting for multichannel marketing campaigns. You’ll get the best results from their services if (a) you’re a mid-market or enterprise SaaS company with an in-house marketing team and (b) you’re looking to boost organic MQLs and long-term CLV.
3. Taylor Scher Consulting
Taylor Scher Consulting is a boutique B2B SEO consultancy led by Taylor Scher, a former in-house SEO leader turned strategic advisor for high-growth SaaS and digital brands. Taylor’s approach is all about embedded consulting, working directly with your team to build scalable organic strategies grounded in revenue impact, not vanity metrics.
Core SEO services include:
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Technical site audits and growth roadmaps
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Keyword & topic strategy with intent modeling
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Content calendar development and optimization
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On-page refinement and entity-based SEO
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Content performance frameworks and reporting
Because Taylor previously managed SEO from the brand side, engagements often go beyond surface-level deliverables. He helps clients refine positioning and align SEO with their GTM strategy, creating an internal process that sustains growth long after engagement ends.
4. RevenueZen
RevenueZen is a well-known player in the space that helps businesses boost their organic traffic revenue growth in 16 months or less.
They’re a Portland-based agency that’s diversified across the B2B landscape — SaaS, professional services, FinTech, and even renewable energy.
Their SEO services include:
- Keyword research
- Technical SEO audits
- Competitive gap analysis
- Content brief creation
- On-page optimization
- B2B link building
They also hold social selling workshops and offer LinkedIn marketing services. So, if social media is a huge lead generation channel for you, RevenueZen is worth considering.
5. Altitude Marketing
Altitude Marketing is a full-service marketing agency. They offer a wide array of digital marketing services — everything from graphic design, web dev, and video production to public relations, search engine marketing, and branding.
Over the last 18 years, they’ve generated 50,000 sales qualified leads (SQLs) for their clients, which are mostly in the life sciences, manufacturing, and enterprise technology industries.
If you operate in a complex industry (like those mentioned above) and need help managing your SEO performance while going through a rebrand or revamping your website, Altitude Marketing is one of the best SEO firms to help you accomplish all of that.
6. 310 Creative
310 Creative is a sales and marketing agency primarily focused on the B2B SaaS sector.
Since they help their clients develop sales systems, create a RevOps function, manage outbound lead generation, and implement sales enablement, they have a unique ability to connect the dots between sales and marketing touchpoints.
To help you rank higher on search engine results pages, they provide the following services:
- Custom on-page and off-page strategies
- Page experience improvements to boost Core Web Vitals
- Content strategy, planning, creation, and promotion
- Link building campaigns
- Conversion tracking and analytics
They also offer specialized services for B2B companies selling into local markets. They use HubSpot (and provide HubSpot onboarding services), so they’re a solid agency to work with if you’re already using HubSpot for inbound marketing and CRM.
7. Siege Media
Siege Media is a full-service digital marketing agency that has helped clients like Asana, HubSpot, Intuit QuickBooks, and Zapier scale their organic search visibility and reach more of their target audience.
Services include:
- Content strategy, technical SEO, and content localization
- Content marketing, link building, and digital PR
- Web design, graphic design, and content creation
- SEO consulting for in-house teams
They primarily operate in the B2B SaaS and FinTech industries. They’re one of the biggest SEO agencies in the game, making them fully capable of taking on large-scale projects and delivering impressive results.
8. SEOprofy
SEOprofy is a Miami-based agency that focuses specifically on search engine optimization, link building, and content marketing for B2B companies.
While they serve SaaS companies like every other company on our list, they also offer local and international SEO services for B2B service providers and retailers.
For enterprise companies, SEOprofy can assemble a dedicated team to develop and implement a custom SEO solution. They also help large companies automate crucial SEO tasks like reporting and auditing.
One of the great things about SEOprofy is they develop and use their own SEO tools. Proprietary technology is a huge differentiator for them — they’re sometimes able to glean enterprise-level insights you won’t get from regular software.
Tips for finding the best B2B SEO agency for your business
We’ve provided the top-rated B2B SEO marketing companies, but to find the best SEO service provider for your business, you need to evaluate your growth goals ahead of the selection process. Some agencies are better for large-scale companies with in-house marketing teams, while others can help a startup lay the groundwork with digital marketing.
Use these best practices as a guideline when evaluating B2B SEO agencies:
Find true specialists.
The B2B sector is broad. The SEO industry is crowded.
SEO for startups is much different from enterprise SEO. SaaS and FinTech have unique challenges, as do healthcare and manufacturing companies. And if your business operates globally, you’ll need specialized services for showing up on search engines in multiple countries.
- Ask your potential agencies about the size of their other clients.
- Check if each company has worked with similar target audiences as yours
- On the intro call, pay close attention to how an SEO agency tries to understand your business.
Do the consultants ask questions that show sincere curiosity about your goals and customers? Do they say “no” to clients who aren’t a good fit? Or do they spend the call trying to sell you? You need to find specialists that already have experience that will benefit you specifically.
Be wary of marketing generalists.
The jack of all trades is usually a master of none.
The company flexing their social media marketing and paid advertising expertise might not give you the most value if all you need is SEO services. In most cases, you’re better off with a team that lives and breathes SEO and content marketing. PR firms with SEO add-on services, for example, have no idea how nofollow links impact SEO.
Since full-service agencies have so many areas of focus, a company with only a dozen employees offering SEO alongside multiple other services is a huge red flag.
Look within your country.
You’re more than likely reading this from the U.S. or Canada, where it’s almost always more expensive to hire an SEO agency within your own country. Can B2B SEO be effectively outsourced? Sure, while some aspects of SEO can be outsourced, the best firms for growing B2B organic revenue will be from the same part of the world as your potential customers. Many top b2b SEO agencies such as Linkflow have consultants from all over the world in order to serve companies with a global presence.
While it’s certainly possible for someone halfway across the world to manage things like technical fixes and schema markup, you’ll run into serious problems down the road:
- Timezone and scheduling issues
- Lower quality standards for on- and off-page work
- A lack of true understanding of your market, audience, and customer pain points
- Low capacity for producing high-quality content for Western markets limited by nonnative English-speaking writers
Not to mention, a lot of these providers keep costs low by using black hat SEO techniques like PBNs.
Let us remind you that you get what you pay for. Over the long term, you’ll see a much smaller (if any) ROI by outsourcing SEO overseas on the cheap. And you’ll put your site at serious risk.
Where should you look to find international B2B SEO services? Look for an agency with proven, end-to-end international SEO expertise—from technically flawless hreflang and geo-targeting setups to native-level multilingual content strategies and local market link networks. Ensure they offer data-driven measurement and optimization frameworks that track revenue, conversion and SERP performance by region, backed by enterprise-grade tools and custom dashboards.
Finally, prioritize clear governance, flexible, value-based contracts, and a transparent reporting cadence—supported by strong references and certifications—to keep your global rollout on time and on target.
Review each B2B agency’s social proof.
Every top SEO agency will have case studies on their website. You should be able to find them by navigating to the top or bottom menu bars. In addition to case studies, use third parties to corroborate what they’re saying. Its all too easy to say that you are the best agency on your own website without there being real testimonials to back it up.
What about finding enterprise B2B SEO services? For popular and trusted SEO agencies serving larger B2B companies, you’ll also be able to find reviews on mainstream B2B sites like Clutch.co and G2.
The best SEO service providers for SMBs or large corporations will have:
- Multiple client testimonials and case studies
- Clients willing to talk on the phone with you about their results
- Current clients who have been with them for a long time (at least two years)
An SEO agency should be proactive, not reactive.
This is something that’s hard to identify out the gate without asking the right questions.
On your first call with an SEO agency, ask them what their first month looks like. If they start by digging into analytics, competitors, content, and your company’s priorities, that’s a good sign. You also want to see evidence that they are skilled with SEO forecasting.
If they mention setting up tracking dashboards, alerts, and routine reporting (like we do at Linkflow), that’s an even better sign. The best SEO firms are data-driven growth engines.
If, however, they start throwing out deliverables like “40 backlinks” or “100,000 words of content,” they’re a cookie-cutter operation.
Or, worse — they’re telling you what they think you want to hear. Top firms don’t pay lip service.
You need deliverables to be data-based rather than coming from some sort of generic playbook. This also means your SEO strategy will be done right the first time and need fewer revisions down the line.
SEO needs to take a revenue-focused, full-funnel approach.
While your immediate goals might be website traffic and higher search rankings, what you’re really after is more sales.
That means your SEO agency has to understand conversion optimization, A/B testing, and how to make the most of every visitor. And they have to know how to apply those principles to different stages of the B2B sales cycle.
If all they’re doing is pushing content and building links to garner SEO traffic, they aren’t really thinking about how you’re going to make money from that traffic.
The ideal approach is to focus on the middle and bottom of the funnel, while touching on top-of-funnel topics for awareness and brand building.
Yep… We just described ourselves.
We are the B2B SEO agency that…
- Starts with a discovery phase to understand your business, audience, and goals
- Specializes in SaaS and B2B SEO, with additional expertise in content strategy and conversion optimization
- Is based in the U.S. and works exclusively with U.S.-based professionals
- Takes a proactive, revenue-focused full-funnel approach
…and remember to always vett your B2B SEO agency by looking for multiple client testimonials and case studies to validate it.
Book a call with us to see how we can help your business succeed with SEO plus AI Visibility with an all of the above approach to B2B Organic Search
What is the criteria to qualify as B2B?
How do you define B2B in business and what does B2B mean in an agency context? This is what a typical B2B business looks like:
- Business-to-Business Focus: Products or services sold exclusively to companies, not individual consumers
- Complex, High‑Value Deals: Larger orders with tiered or negotiated pricing, formal contracts, and extended payment terms
- Multi‑Stakeholder Sales: Decision by a procurement team or committee through a longer, staged process (demos → proposals → negotiation)
- Customized Solutions & Support: Technical or configurable offerings backed by dedicated account management and service‑level agreements
- Ongoing Relationships: Emphasis on renewals, upsells, and long‑term partnerships rather than one‑off transactions
