If you want to sell online, you need search engine optimization.
That’s especially true in B2B SaaS — 9 in 10 buyers research multiple websites before making a purchase decision.
And SEO is a zero-sum game. If you aren’t raking in organic traffic from top-ranking content, your competitor is.
Whether or not you have an in-house marketing team, offloading some or all of your SEO strategy to an agency is the best way to get faster results while controlling costs.
SaaS SEO is inherently tricky…
The biggest challenge is creating (and ranking) content for every stage of the purchase funnel. The typical SaaS sales cycle lasts 84 days and requires dozens of different marketing touchpoints.
Enterprise SaaS purchases take even longer — expect to work a deal for at least 6 months to a year before your buyer signs the dotted line.
Beyond the fact that prospects need far more to convert, there are a few major differences between B2B SaaS SEO and traditional SEO:
- Competition is more fierce (i.e., expensive). Software companies bill customers on a recurring basis, meaning each customer is worth a lot more in revenue. So, in terms of CPC, SaaS keywords are a lot more expensive to advertise for. And the SERPs for the main keywords describing your product are probably dominated by large companies with huge budgets.
- Your audience might not know a solution like yours exists. For instance, nobody was searching for “ridesharing apps” before Uber and Lyft. As a result, the search volume for more niche SaaS keywords can be (frustratingly) low.
- Each buying group has several different members. And they each have different priorities. In addition to creating content targeted at the awareness, consideration, and decision stages of the sales funnel, you need to create content specifically for execs, technical buyers, team leaders, and even end users.
To top it all off, most things in SaaS move quickly. Product dev, GTM, marketing, and even sales all operate on aggressive timelines.
SEO is the opposite — you need to give it at least six months to see tangible results. At the organizational level, everyone up to your executive leadership team needs a mentality shift before investing in SEO.
How we made this list:
To land on our list of top SaaS SEO agencies, there are a few strict criteria to meet that no other article on the subject has:
- They offer full-service capabilities. If they can’t create a SaaS SEO strategy, build backlinks, and have all the SEO bases covered, they’re out.
- They’re specialized. A “digital marketing agency” that offers SaaS SEO services doesn’t cut it. We only recommend agencies that are SaaS-focused.
- They have a good SEO presence themselves. Tons of SEO companies have terrible websites, content, and organic search performance. If they can’t even get it right for themselves, it’s doubtful they truly can for their clients.
- They have case studies to prove their worth. If they can’t back up their claims with real results for SaaS companies, they’re not worth considering.
We reviewed 100 different “SaaS SEO agencies” and eliminated all but 10 of them for not meeting the above criteria. How did we decide on those specific 10? Well, we graded each agency based on the following criteria:
- SaaS Specialization (25%) Exclusive focus on SaaS vs. general digital marketing
- Results & Case Studies (20%) Documented success stories with SaaS clients
- Technical SEO Expertise (15%) Complex site architecture, international SEO, technical implementations
- Content & Strategy Quality (15%) Quality of their own content marketing and SEO presence
- Team Experience (10%) Years in SaaS marketing, leadership backgrounds
- Process & Communication (10%) Transparency, reporting, client communication
- Innovation & Tools (5%) Use of proprietary tools, AI adoption, emerging tactics
Here’s a table that breaks down our top 10 recommendations:
| Ranking | Agency | Specialty | Overall Score |
|---|---|---|---|
| #1 | Linkflow | SaaS link building and content creation | 9.4/10 |
| #2 | Skale | Full-service SaaS marketing and SEO | 8.8/10 |
| #3 | Grow and Convert | Revenue-focused SaaS content marketing | 8.6/10 |
| #4 | SimpleTiger | AI-powered SaaS SEO and growth | 8.4/10 |
| #5 | Triple Dart | Performance-driven SaaS SEO | 8.2/10 |
| #6 | Powered by Search | Answer Engine Optimization (AEO) | 8.0/10 |
| #7 | iPullRank | Technical SEO and content engineering | 7.8/10 |
| #8 | Smash Digital | Link building and organic growth | 7.6/10 |
| #9 | Omniscient Digital | B2B SaaS content-led growth | 7.4/10 |
| #10 | MADX | SaaS growth marketing and SEO | 7.2/10 |
The best SEO agencies out there for SaaS companies
Take a closer look at each of these recommendations so you can really see why we’re putting these agencies above the rest.
1. Linkflow
Overall Score: 9.4/10
If it’s anyone who knows how to rank a SaaS website, it’s Linkflow. Plain and simple. We do SaaS SEO exactly how it should be done—prioritizing leads generated and revenue earned, not just website traffic and search rankings. Our work starts with a comprehensive SEO audit and delivers a customized roadmap that addresses exactly what your site needs to perform better on search engines.
Services:
- Comprehensive SEO audits and strategy development
- Revenue-focused content creation and optimization
- High-authority link building campaigns
- Conversion rate optimization and UX improvements
- Technical SEO and site architecture optimization
- Full-funnel SEO content coverage
- SEO consulting and sales/marketing alignment
Pros:
- Revenue-first approach over vanity metrics
- In-house senior SEOs with B2B marketing backgrounds
- Prioritizes money-making pages (pricing, demos, comparisons)
- Covers all surrounding SEO activities (CRO, UX, technical)
- Proven results: tripled organic leads for HR tech client in one quarter
- Strong SEO presence for agency site (243% organic traffic increase after 18 content pieces)
- No low-quality outsourcing
Cons:
- Premium pricing tier
- Highly selective client intake
- Won’t work with companies expecting overnight results
To learn more about our framework, check out my comprehensive guide to SaaS SEO. For more on what it’s like to work with us, head to our SaaS SEO page, read our client reviews, and book a call.
2. Skale
Overall Score: 8.8/10
Skale is a SaaS marketing agency that specializes in SEO management, content creation, website migrations, and link building for SaaS businesses. They have a proven track record of helping SaaS companies increase their organic traffic, leads, and conversions.
Services:
- SEO strategy development and management
- Content creation and content clustering
- Website migrations and technical implementations
- Link building and authority development
- Lead generation and conversion optimization
- 12-month ROI modeling and forecasting
Pros:
- In-house team of experienced digital marketers with exclusive SaaS focus
- Builds detailed “SEO models” for prioritization and ROI forecasting
- Dominates SERPs for SaaS marketing keywords
- Thoughtful SaaS-focused blog content and resources
- Strong track record with content clustering strategies
- Transparent about business KPIs and success metrics
- Proven success stories featured prominently
Cons:
- Large and diversified team may create inconsistent experience levels
- Full-service approach may dilute specialized SEO focus
- Higher-volume operation could mean less personalized attention
3. Grow and Convert
Overall Score: 8.6/10
Grow and Convert is a SaaS SEO agency focused primarily on content marketing. While they also offer PPC and search engine marketing services, they still meet our criteria by:
Services:
- Revenue-focused content marketing and SEO
- Bottom-funnel content strategy and creation
- PPC and search engine marketing
- Lead generation optimization
- SaaS SEO training and courses
- Custom content strategies for complex sales cycles
Pros:
- Laser focus on leads, signups, and revenue metrics
- Refuses to create fluff content that doesn’t drive conversions
- Transparent pricing structure
- Proven success with major SaaS brands (Clearscope, Leadfeeder, ProductLed, Yelp)
- Works with both B2B and B2C SaaS companies
- Publishes remarkably thoughtful blog and newsletter content
- Strict client criteria ensures good fit and results
- Offers SEO course for in-house implementation
Cons:
- Extremely expensive on per-deliverable basis ($10,000/month for 2 content pieces)
- Limited service scope compared to full-service agencies
- High selectivity may make it difficult to get accepted
4. SimpleTiger
Overall Score: 8.4/10
SimpleTiger is one of the best-known SaaS SEO companies for good reason. They meet our capabilities, SaaS specialization, and SEO performance criteria. Plus, they’ve been around for almost two decades, meaning you won’t be the first, second, or hundredth SaaS company they’ve worked with.
Services:
- AI-powered SEO strategy and implementation
- Business stage-specific digital marketing strategies
- Competitor analysis and reverse engineering
- Content optimization for SEO and paid ads (minimal CPC/CAC)
- Web design and technical SEO
- Paid search and paid social advertising
Pros:
- Nearly two decades of SaaS SEO experience
- Considers business stage when planning strategy (startup to public company)
- Excellent SEO performance for their own website
- Proprietary AI & data intelligence platform for optimization
- Competitor analysis and strategy replication
- Content optimized for both organic rankings and paid ad performance
- Comprehensive data-driven approach
Cons:
- Uses account managers instead of dedicated SEO leads
- SEO efforts spread between multiple parties vs. dedicated strategist
- Offers multiple services beyond SEO which may dilute focus
- Less specialized than pure-play SEO agencies
5. Triple Dart
Overall Score: 8.2/10
Triple Dart positions itself as “the SaaS SEO agency that drives MRR” with a laser focus on turning organic traffic into consistent revenue. They’ve built their entire methodology around understanding SaaS metrics that matter—MRR, CAC, LTV—instead of vanity metrics like traffic volume.
What sets Triple Dart apart is their approach to getting brands seen across AI summaries, snippets, review sites, and classic SERPs. They don’t just aim for first-page rankings; they optimize for visibility wherever your prospects are researching solutions.
Services:
- Technical SEO and site optimization
- SaaS-focused content strategy
- Link building and authority development
- AI search optimization
- Conversion-focused SEO
Pros:
- Strong focus on MRR and revenue metrics
- Multi-platform visibility strategy (AI summaries, snippets, etc.)
- Deep understanding of SaaS buyer journey
- Transparent reporting on business metrics
- Custom AI agents for technical audits
Cons:
- Relatively newer agency with less long-term track record
- May be overwhelming for simpler SaaS needs
- Premium pricing structure
6. Powered by Search
Overall Score: 8.0/10
Powered by Search has positioned themselves as the pioneer of Answer Engine Optimization (AEO)—optimizing for ChatGPT, Perplexity, Gemini, and Google’s AI Overviews through their proprietary RAISE framework. While other agencies are still figuring out AI search, they’re already getting clients featured as the answer.
Their approach recognizes that search is evolving beyond traditional SERPs, and SaaS buyers are increasingly using AI tools to research solutions. If you want to be where your prospects are looking tomorrow, not just today, Powered by Search gets it.
Services:
- Answer Engine Optimization (AEO)
- Traditional SEO and content strategy
- AI search optimization
- Technical SEO implementation
- SaaS-focused growth strategies
Pros:
- First-mover advantage in AI search optimization
- Proprietary RAISE framework for AEO
- Future-focused approach to search evolution
- Strong understanding of emerging search behaviors
- Good case studies in AI search visibility
Cons:
- Newer focus area with less proven long-term results
- May prioritize innovation over proven fundamentals
- Limited traditional SEO depth compared to specialists
7. iPullRank
Overall Score: 7.8/10
iPullRank brings enterprise-level technical sophistication to SaaS SEO challenges. Led by industry veteran Michael King, they’ve developed “content engineering” methodologies that combine deep technical SEO with strategic content creation. If your SaaS has complex JavaScript frameworks, internationalization needs, or technical requirements that break other agencies, iPullRank thrives.
They work primarily with enterprise and Fortune 500 clients, so they understand the stakeholder management and compliance requirements that come with larger SaaS implementations.
Services:
- Advanced technical SEO
- Content engineering and strategy
- Enterprise SEO consulting
- International and multilingual SEO
- Complex site architecture optimization
Pros:
- Exceptional technical SEO expertise
- Strong enterprise and Fortune 500 experience
- Content engineering methodology
- Deep understanding of complex technical challenges
- Industry thought leadership and innovation
Cons:
- Enterprise focus may be overkill for smaller SaaS
- Premium pricing tier
- Less focus on conversion optimization vs. technical excellence
8. Smash Digital
Overall Score: 7.6/10
Smash Digital takes a refreshingly direct approach to SaaS SEO with a heavy focus on link building and organic growth. They’ve built over 4,500 links in the past year, averaging DR 68 authority scores. What’s unique is they operate their own portfolio of SaaS companies using the same strategies they offer clients—skin in the game.
Their no-minimum-contract approach and transparent pricing make them accessible for SaaS companies that want proven link building without long-term commitments.
Services:
- High-authority link building (avg DR 68)
- Technical SEO audits and fixes
- Content creation and optimization
- SaaS-focused organic growth strategies
- Portfolio-tested tactics
Pros:
- Exceptional link building track record
- No minimum contracts required
- Operates own SaaS portfolio (skin in the game)
- Transparent pricing and processes
- High-authority backlink acquisition
Cons:
- Limited full-service SEO capabilities
- Heavy focus on links may miss other growth opportunities
- Smaller team limits scalability for complex needs
9. Omniscient Digital
Overall Score: 7.4/10
Omniscient Digital aligns perfectly with product-led growth strategies and demand generation integration for B2B SaaS companies. They understand that SaaS SEO isn’t just about traffic—it’s about creating touchpoints that support the entire customer acquisition and expansion process.
Their transparent approach and deep understanding of SaaS metrics make them ideal for companies that want an SEO partner who speaks the same revenue language as the rest of their growth team.
Services:
- B2B SaaS content marketing
- SEO strategy and implementation
- Product-led growth SEO
- Demand generation integration
- Conversion-focused optimization
Pros:
- Strong product-led growth alignment
- Deep understanding of SaaS metrics and KPIs
- Transparent pricing and communication
- Good integration with demand gen strategies
- Revenue-focused approach
Cons:
- Smaller team compared to larger agencies
- Limited experience in highly regulated industries
- Less technical SEO depth for complex implementations
10. MADX
Overall Score: 7.2/10
MADX combines SaaS growth marketing with SEO in an integrated approach that works well for companies wanting unified growth strategies. They understand that SEO doesn’t exist in a vacuum—it needs to work alongside paid acquisition, email marketing, and product-led growth tactics.
Their systematic approach to growth experimentation and optimization appeals to data-driven SaaS companies that want measurable results across all marketing channels.
Services:
- Integrated SaaS growth marketing
- SEO strategy and content creation
- Growth experimentation and optimization
- Multi-channel attribution and analytics
- Conversion rate optimization
Pros:
- Integrated growth marketing approach
- Strong focus on experimentation and testing
- Multi-channel expertise beyond just SEO
- Data-driven optimization processes
- Good for companies wanting unified growth strategies
Cons:
- SEO is one of many services (less specialized depth)
- May lack deep technical SEO expertise
- Generalist approach could dilute focus for complex SEO needs
Tips for interviewing a SaaS SEO agency
In the SEO industry, there are tons of sketchy agencies that overpromise and underdeliver.
Before signing a contract with any agency, there are a few essential things you should look for when talking with them:
- What makes them different from other agencies? SaaS SEO requires a custom roadmap. They should be able to speak to their differentiators and how those will benefit your SaaS business specifically, based on your industry, growth stage, and SEO goals.
- How do they build a strategy? Listen for strategies, not tactics. If they don’t dive into competitor analysis and learn about your target audience before keyword research and content creation, run. If they don’t mention user intent, SEO conversions, or anything about tailoring your web content to complex SaaS sales cycles, run faster.
- Who makes up their team? The best SaaS SEO agency will use an in-house team. And you’ll work directly with an SEO specialist, not an intermediary party who relays the message. Ask about the team makeup and who you’ll actually work with.
- How do they measure success? Listen for the essential SaaS KPIs like MRR, conversion rates per channel, MQLs, SQLs, CPL, CAC, and engagement metrics. Also ask about how they prove SEO value through forecasting, competitors, and attribution.
- When will you see results? Though they might know what they typical client sees, any SaaS SEO agency that overpromises on results or guarantees a specific ranking should raise a red flag. SEO is a long-term strategy with zero guarantees. The best SaaS SEO agencies take an agile and iterative approach, while leaving enough time to show results.
If you’re on a call with a reputable SaaS SEO agency and they tick all these boxes, they’re almost certainly a good fit.
Speaking of which, we’ve just described ourselves. Book a call to learn how you can outsource SaaS SEO to the best in the business.
