In the fast-paced world of SaaS SEO, a common question arises: Do I need everything to be perfect before moving forward with my SEO strategy? The short answer: No. SEO is an iterative process, and waiting for perfection could actually hinder your results. In this post, we’ll explore why getting started matters more than waiting for perfection and how an agile approach can help you achieve faster, impactful results.
Technical SEO: The Tie-Breaker, Not the Starting Line
When conducting a technical audit, we often uncover a myriad of recommendations. These might include:
- Fixing outdated forms
- Upgrading images to next-gen formats
- Resolving user experience or speed issues
Clients frequently assume they need to resolve every issue on the list before moving forward with SEO activities like keyword optimization or content creation. This is a misconception. While technical SEO is important, it’s often a tie-breaker rather than a primary driver of results.
If you delay your broader SEO strategy to address every technical detail, you’re simply increasing the time to achieve meaningful results. Instead, tackle technical fixes gradually over time while focusing on high-impact activities like:
- Building clusters of authority around target keywords
- Publishing new blogs
- Updating commercial pages
Google rewards consistent improvement. As your technical SEO improves incrementally, your website’s performance will naturally align with those updates.
Iterative Publishing: Don’t Wait for Perfection
Another scenario we often encounter is hesitation around publishing updated product pages or new content. For instance, a client might hold off on launching an optimized product page because a new feature isn’t ready for release yet.
Here’s the truth: Success is iterative. SEO is iterative.
You don’t need to wait until everything is finalized to hit publish. Even if you know the page will require future updates, it’s better to have a good version live than nothing at all. Remember:
- A live page, even if not perfect, can start ranking and generating traffic.
- Google appreciates ongoing improvements and updates.
- You’re not locked in—content can always be refined later.
By taking action now, you’re positioning your website for incremental growth rather than stagnation.
Why “Perfect Is the Enemy of Good” in SEO
This concept, often attributed to Voltaire, applies perfectly to SEO. If you’re waiting for everything to be perfect before making progress, you’re losing valuable time and opportunities. Instead, focus on steady improvements over time:
- Publish that blog post with the information you have now.
- Launch your product page even if future updates are planned.
- Keep refining your content and technical elements as you go.
Each step you take adds to your site’s authority and relevance in Google’s eyes
Key Takeaways
- Don’t delay your SEO efforts: Tackle technical fixes alongside other impactful activities like content creation and keyword optimization.
- Publish iteratively: Launch updates and improvements as they’re ready—don’t wait for perfection.
- Progress over perfection: Every improvement, no matter how small, contributes to your SEO success.
By embracing an iterative approach, you can achieve faster results and continually build momentum for your SEO strategy. Don’t let the pursuit of perfection slow you down—start making progress today.
Struggling to get your SEO strategy off the ground? We’ll take the guesswork out of SEO by creating customized, data-driven plans that align with your goals. Let’s collaborate to unlock your site’s full potential.
