The client offers a series of online education courses. When one of its sites launched in Summer 2020, they reached out to Linkflow for help.
They were competing against .gov and .edu sites, and while they knew how to drive traffic and conversion, they lacked the internal bandwidth to fully execute.
In this case study you’ll see how Linkflow achieved page one rankings, helping double their conversions in less than a year.
Traffic Increase
Domain Rating of Links Built
Course Registrations
Increase
Campaign Length
Months
In cases where clients are competing against highly authoritative sites with a .gov or .edu address, high-quality link building becomes an even more critical part of a sound SEO strategy.
However, developing and implementing that strategy is nearly impossible for teams that have limited bandwidth. By relying on Linkflow’s experienced team, the client was able to dedicate more internal resources to other important growth initiatives.
After developing an SEO strategy to kick off the engagement, we started by refining internal links to improve search engine crawling, spread page authority across the site, and eliminate orphan pages.
We also determined the number of links each page needed to rank in the top ten results for target keywords and began outreach efforts to acquire those backlinks.
By the end of 2020, the client had 32 high-quality backlinks pointing to its homepage and six location-specific money pages. All referring domains were unique, do-follow websites with an average Domain Rating (DR) of 67.
During the next 10 months, more than 100 backlinks targeting a total of 11 geo-centric money pages were placed.