Create Better SaaS Content With our Content Strategy Services
Sure, you create content. But is it the right content? When we handle the strategy, you can produce high-quality content that’s aligned with your business goals, brand voice, and customer journey.
SEO. Leads. Conversions.
It all comes down to your strategy.
SEO has three pillars. Technical optimization makes your site fast, usable, and secure. Content delivers value to your readers, builds brand authority, and targets valuable keywords. Backlinks prove your content’s quality and relevance.
Content, we dare say, is the toughest egg to crack. It’s more than just a topic list. It’s more than just a calendar. It’s what you create, why you create it, and how it helps your business.
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The content perfectly aligns with your target audience and their pain points
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It covers every touchpoint in the customer journey, from Awareness to Advocacy
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You have clear goals and metrics to measure success
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It works in tandem with your other marketing channels and initiatives
We’ve Taken Dozens of SaaS Companies From Content to Conversions
This client sells software that helps companies co-sell through partners, increasing revenue earned through channel partnerships.
When they engaged with Linkflow, their goals were:
Increase Domain Rating (DR), which is a measure of the site’s authority, from 43.
Get more organic traffic to the website, resulting in more marketing-qualified leads.
Rank highly for the term “Partner Relationship Management”, where they were not even in the top 100
They were in a place where they produced thought leadership content for their target audience but needed more on-page guidance and high-quality links to get the MQLs they were looking for.
In this case study, you’ll see how Linkflow helped them achieve page 1 rankings on Google in less than a year.
Stats:
- Domain rating went from 43 DR to 58
- 3x increase in keywords in position 1-3
- Outranked Salesforce.com for “partner relationship management”
- 53% traffic increase in organic traffic over a year
We focus on the metrics that matter.
Conversion & ROI Dashboard
We'll monitor traffic, leads, and conversions to prove the ROI of your content marketing strategy. Everything is presented in an easy-to-understand visual dashboard, so the whole team can see how your content's performing.
Multi-Touch Attribution Analysis
SaaS sales cycles have dozens of touchpoints. You can't just look at the last click before a sale. To help you understand the true impact of each piece of content, we attribute each major milestone in the conversion path to the content that influenced it.
Testing and Optimization
When you win with our help, it won't be because you got lucky. Through heat mapping, A/B testing, and conversion rate optimization, we continually refine your content to drive more leads and boost your conversion rate.
Strategy
Our team will work with you to define your target audience, establish clear goals, and develop a comprehensive content strategy. Starting with the bottom of the funnel, we’ll help you address every stage of your customer journey.
Planning & Research
Your content audit will help us identify gaps in your current strategy, find opportunities to improve your existing content, and discover new topics to cover. We’ll also conduct keyword research and competitor analysis to guarantee your content is optimized for search.
Vetted Writers
Skip the Upwork scammers and drawn-out hiring processes. Our B2B SaaS writers have years of experience writing for search engines. More importantly, they have years of experience writing for buyers.
Ready-to-Publish Content
We’ll deliver ready-to-publish content, complete with keyword optimization and meta tags. From there, you can edit, approve, and hit “publish” whenever you’re ready.
...or write your own content, without all the prep work.
Our outlines give you a head start on your content so that you can focus on what matters most — your message.
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Comprehensive content briefIncluded with each outline is a page-long brief. It includes everything you need to write the perfect article — target keywords, search persona, ideal word count, pre-made SEO titles and meta descriptions, a URL slug, and internal linking suggestions.
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SEO-ready headings and subheadingsWe create the headings for you, giving you an SEO-friendly structure to follow as you write. H2 and H3 headings for subtopics ensure your content is reader-friendly and covers all the necessary info for your audience.
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Detailed writing instructionsOn each heading, you'll see comments suggesting the angle for that section, links to relevant resources, and any additional notes from our content strategists. That way, your writer won't miss important info.
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Write and optimize with Surfer SEO®Surfer SEO is the best-in-class content optimization tool. We'll include a custom Surfer link, which you can use to write more readable, relevant, and well-structured content than your top-ranking competitors.
Our Content Strategy Services
We start with the end in mind. We’ll collaborate to set KPIs and clear, actionable goals for your content program. We’ll also consider your target audience, distribution strategy, and company priorities to create a comprehensive plan of action.
We’ll review your existing content to see what’s working and what needs improvement. We’ll look at how much of your content is in each stage of the funnel, whether that content matches search intent, and which pages are on the cusp of a position #1-3 ranking.
With a content gap analysis, we’ll gain valuable insights into how your competitors are reaching and engaging with their target audience. We’ll also learn what they’re publishing and how often they’re doing it. This research helps us identify opportunities for your own content marketing strategy.
Staying consistent is half the battle with content marketing. Your editorial calendar is a prioritized list of topics and deadlines that align with the strategy we developed in the previous steps. It keeps everyone accountable and on track to reach your goals.
We can meet you at any level of content creation — site-ready articles you just have to hit “publish” on, SEO-friendly outlines your own writers can complete, or an overarching strategy you can execute according to your own content creation guidelines.
We measure performance by looking at keyword rankings, clicks, and conversions. Since we set up an ROI dashboard and attribution tracking, you’ll always be able to see the progress you’re making toward your business goals.
Strategy optimization is an ongoing process with us. The ultimate goal is to continuously improve your landing pages, blog content, and nurture sequences over time. We’ll run tests, adjust your content plan, and iterate on our approach to keep driving business results.
Chat with us before one of your competitors does.
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