Dominate AI-Driven Search with Generative Engine Optimization.

Today’s buyers turn to ChatGPT, Google AI Overviews, and Perplexity for recommendations. We optimize your content so it shows up in responses, not just search results.

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Traditional SEO isn’t enough anymore…

Generative AI tools give buyers instant clarity. Gone are the days of clicking 10 different links and reading 10 different pages. AI gives all the context your buyers need to qualify vendors, compare solutions, and make a decision on the spot.

And now, AI Overviews sit above everything in Google. Not featured snippets. Not the #1-ranked page.

SEO still matters, but it’s no longer the whole game. Generative engine optimization (GEO for short) makes sure your content is structured in a way that AI can read, surface, and cite in its responses.

Google uses ranking signals. AI uses reasoning.

Your content has to be quotable. AI pulls short, self-contained answers. If your writing buries the point, you won’t get mentioned.
It also needs lots of context. AI wants to give as much info as possible, so it favors sources that explain the “why” and “how” over surface-level answers.
You need clear attribution signals. Structured metadata, consistent bylines, and external references help AI trust and cite you.
You’re optimizing for language models, not search crawlers. Formatting, phrasing, and clarity matter more than keywords or backlinks.
It’s not only YOUR website that matters. When third-party sites mention you, so will AI.

Our clients rank AND get recommended

When you work with us, we’ll help you:

Show up as a trusted source in Gen-AI responses and Google AI Overviews

Build content that’s clear, quotable, and aligned with what those tools prioritize

Strengthen your authority across decision-making topics

Optimize your site to convert AI-sourced traffic

Stay ahead of how AI changes the way people search, evaluate, and buy

And yes, this works alongside your SEO strategy. It enhances it, future-proofs it, and gives your content multiple ways to get discovered.

Ranking on Google is still important, but SEO doesn’t solve for how buyers use AI tools today. Since search tools like ChatGPT and Google AI Overviews pull from different signals and surface different results, GEO services require a different approach.

We focus on the GEO metrics that matter.

AI citation tracking

We monitor how often your brand is cited in responses from ChatGPT, Perplexity, and other gen-AI tools. You'll see exactly where your content appears, what’s pulled from it, and which pages are earning those mentions.

AI overview visibility

We track your presence in Google’s AI Overviews, both branded and non-branded. You’ll know which queries surface your content, how often you're featured, and how your visibility stacks up against competitors.

AI-sourced conversion tracking

Using GA4 and GTM event tracking, we look at how users arriving from gen-AI searches engage with your site. You’ll know exactly which AI mentions are driving leads, signups, and revenue.

Understand your AI search visibility

We run real-world prompts across ChatGPT, Perplexity, and other tools to see if (and how) your brand appears. We look at how these tools interpret your positioning, what language they associate with you, and which competitors they surface instead. Then we layer in GA4 insights to identify traffic you’re already getting from these sources. The result? A clear, unbiased look at where you stand and where you’re being left out.

Offer unique value through content

AI can already answer every “what is…?” question you’ve probably built your keyword strategy on. What it can’t do is produce original insights. When buyers ask about use cases, comparisons, customer stories, integrations, ROI breakdowns, and original frameworks, AI is forced to search the web. We help you create content that adds that context, perspective, and decision-stage clarity.

Optimize for modern-day SERPs

It’s no longer only about ranking #1. We optimize your pages to surface in Google’s AI Overview summaries by leading with clear, concise answers, breaking down information into AI-digestible formats (like lists, tables, and direct statements), and applying the right schema markup.

Turn citations into conversions

When the first three steps are done right, AI does the heavy lifting for you. It gives buyers the full context on who you are, what you offer, and how you compare, pulled straight from your site and trusted third parties around the web. This is how we embed GEO into your larger content marketing strategy. We optimize your site for conversions and build a clear path for qualified, high-intent visitors to engage, explore, and convert.

GEO services built for B2B sales

AI-forward content strategy

We create (or guide) content that feeds AI systems the right signals. That includes structured FAQs, listicles, use cases, ROI pages, integration explainers, and more. Everything is written to be quotable, contextual, and aligned with how LLMs surface information.
“Competitor vs.” content

Whether it’s “[Your Brand] vs. [Competitor]” or broader “Best Tools for [Use Case],” we position your brand with clear differentiators so AI tools can confidently cite you as the standout option for your ICP.
AI-optimized link building

We secure citations on roundup articles, review sites, and industry directories that generative engines pull from. These are the mentions that help AI validate and repeat your brand in responses.
Schema markup suggestions

Schema is what makes your content machine-readable and sourceable. We identify and implement structured data formats (FAQPage, Product, Organization, etc.) that help AI tools parse and attribute your content.

Our generative engine optimization process

A six-step breakdown of how we make your brand discoverable, quotable, and AI-ready.

Prompt testing

We simulate real user queries across ChatGPT, Perplexity, and other AI tools to see if your brand shows up and how it’s positioned. This tells us whether you’re being associated with the right solutions, or if competitors are taking your spot in the answers that actually influence buying decisions.

GA4 review

We dig into your GA4 data to see how much traffic you’re already coming from generative tools like ChatGPT, Perplexity, DeepSeek, Gemini, and Copilot. This shows us how users are finding you through LLMs, which pages they’re landing on, and where there’s potential to increase qualified traffic from AI-driven search.

On-site content audits

We evaluate your blog and key pages for the formats AI’s looking for. We’ll dive into your “best of” lists, FAQs, and structured sections (tables, lists) and look for clear benefit messaging. We’ll also evaluate your mix of SEO vs. branded content (like case studies, awards, and proof) to see what’s missing.

Third-party mentions

AI doesn’t just read your site, it looks across the web to validate you. We audit your presence on G2, Capterra, industry blogs, PR, and other trusted sources. If you’re missing from these, you’re missing out on citations. We’ll identify the gaps and help you earn the right mentions.

Structured data check

We audit your site using schema validator tools to see what structured data is in place. Then we recommend and build the right schema (like Organization, Product, or FAQ), explain why it matters, and give you ready-to-use code to implement for better AI readability and citation.

Social media visibility

We review your presence on LinkedIn and other key platforms to see how active and aligned your content is. AI pulls from these sources, so we check for consistent messaging, active engagement, and whether your social content reinforces what’s on your site or creates confusion that costs you citations.

Frequently asked questions

What exactly is generative engine optimization?

Generative Engine Optimization, or GEO, is the process of optimizing web content so that AI tools like ChatGPT, Perplexity, and Google’s AI Overviews can find, understand, and trust it, then cite you when people ask questions that content answers. Think of it like SEO, but instead of chasing a #1 spot on Google, you’re positioning yourself to be the source AI recommends in its outputs. It involves structuring your content so it’s quotable, adding the right context so it’s useful in an AI-generated answer, and building the external signals that prove you’re credible (e.g., roundup article features).

How does GEO differ from SEO?

SEO is about ranking in Google’s traditional search results. You’re optimizing for algorithms that look at keywords, backlinks, and on-page structure to decide which link gets the top spot. GEO is about being cited inside the answer an AI tool gives. These tools’ main purpose is to summarize, compare, and recommend. To show up there, you need content that’s clear, quotable, and backed by enough external proof that the AI trusts you as a source. It also has to be a complete enough source of information on that topic that it can give AI users the full summary plus additional information. They’re complementary strategies. SEO gets you seen in the old-school search results. GEO gets you named in the new AI-driven ones.

Which industries benefit the most from GEO services?

SaaS and eCommerce see some of the biggest upside. For SaaS, buyers are using AI tools to compare platforms, find “best for [use case]” options, and understand integrations. These are exactly the kinds of high-intent research moments where GEO can bring qualified leads to your page. In ecom, AI shapes purchase decisions before someone even lands on a product page. If your brand or products are showing up in AI roundups and buying guides or presents a viable solution to the user’s problem, you’re in front of a customer before they even start browsing competitors. But honestly, any industry where buyers ask “what’s the best…” or “which should I choose?” or looks for solutions to problems you solve will benefit from GEO.

How much does GEO services generally cost?

It depends on the scope. For most B2Bs, you’re looking at anywhere from $3,000 to $10,000+ per month. That covers the full stack: audits, prompt testing, content engineering, structured data, link acquisition, and ongoing monitoring. Smaller, more targeted GEO projects (like optimizing a few key pages for AI citation) cost a lot less. But if you want to integrate GEO into your overall organic marketing strategy, best results come from a retainer-based engagement.

Is GEO even measurable?

Yes, and we make it measurable from day one. Through prompt testing, GA4, and attribution, we look at three main things: 1. How often you’re cited in AI tools like ChatGPT, Perplexity, and Google AI Overviews. 2. Which pages are driving those citations. 3. How that AI-sourced traffic converts once it lands on your site.

Will this replace my SEO?

No. SEO is still essential because Google search still dwarfs every other online search method, including generative AI. But the way people find answers is evolving fast, and AI is now part of that journey. And as adoption continues, it’ll be a more significant component of the search journey for more people. That said, you can have one without the other. Even if you don’t work with us on search engine optimization, we’re able to run a standalone GEO strategy to get your brand cited in AI tools and AI Overviews.

Chat with us before one of your competitors does.