A large IT software solutions company was referred to us by a current client to help with their link building efforts.
When we first started working with them, their organic traffic had been sliding and conversions were in a tailspin. One of their major suspicions was that Microsoft decided to enter the space and build pages to attract that target audience.
Many competitors in this vertical have a domain rating (DR) in the 70s, while Microsoft has a DR of 96. With such an authoritative site, Microsoft’s content vaulted to the top of the rankings for the target keywords, siphoning the client’s traffic.