Our Team
Michael Ter Mors
CEO
Michael has 20 years of experience in digital marketing, analytics, and web development. Before joining Linkflow, he led performance marketing teams for brands like Norwegian Cruise Line and 1-800-Pack-Rat. He loves the creativity, energy, and growth that come with building a business, and with helping others do the same. Michael lives in California, and spends his free time traveling, hiking, running, biking, doing yoga, singing, and nerding out on cars.
Erika Taylor
Head of Operations
Erika brings more than 15 years of experience in marketing and project management to Linkflow. She is responsible for building the brand and general agency operations. A native Seattle-ite, when she isn’t working, Erika enjoys hiking with her dog (even in the rain), traveling, learning to play pickleball, and cheering on her son’s college hockey team.
Benjamin Bartl
VP of Performance Marketing
Benjamin serves as Linkflow’s VP of Performance Marketing, bringing over 14 years of leadership in digital strategy and media. He specializes in deconstructing complex marketing challenges and rebuilding them into streamlined, multi-channel growth engines. Throughout his career, Benjamin has prioritized data-backed shifts that revitalize brands and empower cross-functional teams to clear operational hurdles. A nomad at heart, you’ll find Benjamin in North Carolina or Florida depending on the season. When he isn’t optimizing performance marketing strategies, he’s recharging outdoors, spending time with his family, catching a movie or gaming.
Wendy Keller
Head of Client Success and Link Operations
Wendy comes to Linkflow with ten years of experience in building strong relationships and helping clients achieve successful outcomes in the event, fundraising, and digital advertising spaces. Originally hailing from Philadelphia (Go Phillies!), she currently resides in South Jersey with her husband and two sons. Wendy is passionate about helping others and has been a volunteer mentor since 2010. When she is not working or volunteering, she enjoys reading, watching baseball (The Fightin Phils and her son’s college team), traveling with her family, and staying active.
Ashley Murison
Digital Growth Specialist
Specialized in turning conversations into conversions and strategy into steady growth. With a background in strategic consulting, she partners with clients to refine operations, strengthen positioning, and align marketing efforts with real business outcomes. Ashley believes sustainable growth is less about quick wins and more about smart systems. Known for asking the right questions, connecting the dots others miss, and helping ideas gain traction.
Alicia Sandino
SEO Director
Alicia has grown B2B and e-Commerce brands for over 10 years across various industries including Beauty and Wellness, Telecom, and EdTech. At Linkflow, she leads SEO/GEO programs end-to-end, from initial audits and strategic roadmaps to cross-functional implementation and performance reporting. When she's not rolling up her sleeves to strategize or problem-solve, she's exploring Miami, picking up new hobbies and working through her long list of books to read.
Nadine Landis
Search Analyst
Nadine has 6 years of experience in Digital Marketing, specializing in SEO with a background in Paid Media. She is passionate about all things Search Engine Optimization and Content Strategy and how it relates to the entire user journey. Nadine lives in Louisville, Kentucky, and loves spending time with her German Shepherd and practicing yoga and dance in her free time.
Daniel Horning
Search Analyst
Daniel is a man of faith, family and friends. He’s been wrangling Google algorithm updates for 14 years, helping thousands of small-to-medium businesses own their local consumer potential. When he’s not fine-tuning a brand’s GBP to push them into the 3-pack, you can find him jumping in the pool with his wife and kids, gardening, playing his guitar or mucking out one of his horse stalls or chicken coop. He loves a good brew – especially Guinness on tap, Belching Beaver’s Peanut Butter Milk Stout or something local. And/or anything caffeinated especially cold/nitro brew (coffee or beer).
Katlyn Edwards
Search Analyst
Katlyn is an SEO strategist and technical copywriter with five years of experience helping brands grow their organic presence. She specializes in content strategy, on-page SEO, and high-impact optimizations for B2B organizations. When she’s not fine-tuning a brand’s messaging or optimizing for search, you can find her on horseback - sometimes with a bow in hand - practicing mounted archery. She’s also fluent in Japanese and always on the lookout for more languages to study.
Stephan "Woo" Cude
SEO Director
Woo hails from the beautiful Pacific Northwest residing just outside of Seattle in Bellevue. He is an old-time web guy who is experienced with website management, online marketing, freelance web design, and has over 15 years experience with enterprise SEO. Woo likes to travel, cook, and make margaritas among other things.
Luke Grace
Search Analyst
Luke Grace is your go-to guy for all things technical SEO and content marketing! With over 13 years of experience, he's got a proven track record of boosting organic growth for everyone from big companies like Allstate to startups like Fiveable and is currently obsessed with AI, software and eCommerce. When he's not busy making websites search-engine friendly, you might find Luke out searching for treasure with his metal detector, supporting his partner's fashion line, or whipping up some bone broth for their senior cat, Amen Fancybeast Grace.
Mike Sorrentino
Search Analyst
Mike Sorrentino is a digital marketing strategist who lives at the intersection of SEO, AI search, and content, with a career built on turning organic traffic into real business results at places like Treehouse Internet Group, Webster Bank, and TriNet.
Before the marketing career took hold, Mike spent his college years and a good chunk of time after hitting the road as a touring bass guitarist. The instincts you pick up playing live, staying loose, reading the room, locking in when it counts, turned out to be pretty useful in a boardroom too. When he's not building search programs, Mike is deep in content creation mode, hosting a political comedy talk show that runs across YouTube, TikTok, and Instagram. Same energy, different stage.
Cyrus Karimi
Search Analyst
Cyrus Karimi has over 25 years of brand and performance marketing experience, with a concentration of experience across SEO, SEM, Affiliate, Social Media, and Analytics. He has worked with many leading brands within industries such as eCommerce, D2C, Retail, Startups, Non-Profit, B2C, and B2B organizations. He loves to spend his free time woodworking, hiking in the woods with his dog, and watching/playing sports!
Brian Wray
Search Analyst
Brian has been working in SEO and digital marketing for over a decade, with deep expertise in B2B SEO, technical audits, content strategy, and AI search visibility. Based in San Diego, CA, he brings a data-driven approach to helping businesses get found across both traditional and AI-powered search. His free time is spent playing local music gigs or watching Australian rules football.
Ariana Gonsalves-Barreiro
Account Manager
Ariana is a marketing professional who loves turning ideas into campaigns that connect with people. With a background in marketing operations, sales enablement, and client success, she loves bringing campaigns to life and building meaningful connections with customers. While she is a New Yorker at heart, Ariana has also called London and France home along the way. Outside of work, she's usually chasing a new travel adventure, hitting the gym, drinking copious amounts of coffee, or creating beauty content.
Danny Saba
Operations Coordinator
Danny wears many hats across operations and administration at Linkflow. Originally from Australia, he brings a laid-back warmth and positive energy to both work and life. Outside the office, you’ll usually find him reading, writing, creating, exploring Europe or Asia, spending time in nature, or discovering new cafés and bakeries around his current home city of Los Angeles.
Zee Siddiqui
Search Analyst
Zee brings a wealth of SEO experience having managed high performing campaigns across a variety of industries. He is passionate about using data-driven strategies to help businesses improve their organic visibility. He resides in Sydney with his small family of three and enjoys going on hikes in his spare time.
Alfonso Franco
Link Operations Associate
Alfonso is an Economist with nine years of experience in business administration in different areas including the health sector and industrial hardware wholesale stores. As a recent addition to our Link Operations team, he brings a variety of skills related to firm management and customer relationships. A hardcore Barcelona and Patriots supporter, this history buff spends his spare time watching sports, going to music concerts, and enjoying the latest Stand Up comedy special.
Betsy Taube
Link Operations Associate
Betsy is a born writer with a nose for typos, an eye on the big picture, and an unshakable commitment to the customer. She has decades of cross-industry agency experience in content marketing, social media, and positioning. A die-hard Nor’Easter from Long Island and Philly, she lives for dogs, rock concerts, and her teenage daughter.
Kate Sonderfan
Link Operations Associate
Kate is a jack of all (operational and administrative) trades, and after two+ years helping to grow a start-up coaching business, joined Linkflow. After spending 12 years on the move as a Navy family, Kate and her husband, along with three kids and an ever-varying amount of animals, settled in rural southern New Jersey. There, she can be found running around the neighborhood or reading a good book on the couch (in between driving kids to activities, of course!).
Esther Salvador
Link Operations Associate
Esther is a creative and digital professional dedicated to helping brands stay organized and grow online with intention. Off the clock, Esther enjoys vibing to her favorite Taylor Swift playlists (depending on the mood), cuddling her cats, running her online shop, and sharing personal lifestyle and travel content. Above all, she’s a dedicated mom to her daughter, who remains her greatest inspiration.
Jeric Cestina
Link Operations Associate
Jeric is a seasoned researcher with over seven years of experience in SEO and digital marketing. With a sharp eye, a curious mind, and a passion for helping brands grow, he focuses on crafting data driven strategies that deliver real results.
Outside work, he is a CrossFit enthusiast, strategy game geek, and coffee lover lover who has a thing for movies with mind bending plot twists and epic tales of kings, conquerors, and empires. He swears his love for good food is just his way of balancing out all those hours at the gym because life is all about balance, right?
Andrew Parker
Content Writer
Andrew is an experienced content writer for digital marketing, ecommerce, and B2B SaaS industries. When we (or our clients) need high-quality marketing content, he’s our guy. When he isn’t speaking to others’ audiences, Andrew is traveling the world in search of the world’s best restaurants (and documenting the journey for his own).
Charity Javier
Business Development Associate
Charity is an experienced professional with a decade of freelancing and four years in operations. With proven skills in administration, training, task management, and process automation she brings a wealth of expertise to enhance operational efficiency and contribute to Linkflow’s success. During her free time, she loves to relax at home, watch movies, and play board games with her family.
Hope Arcano
Recruiting Associate
Hope brings 14 years of HR and talent acquisition expertise, thriving in both office and virtual settings. Off-duty, she’s a fitness enthusiast, balancing running, martial arts, and strength training. Her wanderlust takes her exploring, always on the lookout for new culinary adventures.
