Academic Partnerships approached us with simple needs: “We don’t have the time or expertise to focus on off-page SEO.”
They were already ranking well for branded keywords and local terms, but it was time to bring in traffic nationally. At that point, link building was the missing puzzle piece.
So, they chose Linkflow. And, a year and a half later, exemplified the benefits of having a rock-solid link profile.
Average DR of Links
Page 1 Keywords
Months and counting
When it comes to their online programs, universities’ main goal is to recruit and retain their students. Academic Partnerships partners with them to create the digital and creative marketing collateral that helps them accomplish that.
In short, they’re marketers themselves. And they offered a great service.
That’s part of what made them so successful prior to hiring us. But, as they developed marketing assets for their university partners, they started to plateau when it came to growing their own business on the web.
The goal wasn’t merely to scale. It was to scale with intention. They wanted each new visitor to fit their target audience of collegiate organizations, and they needed to drum up more demand on a national scale.
They knew their audience. We knew how to reach them.
One-size-fits-all never works in the SEO world. Understanding Academic Partnerships’s unique challenges and specific needs, we devised a comprehensive, multi-pronged strategy. It was bespoke, data-driven, and laser-focused on achieving measurable ROI.
In many cases, focus is channeled into a select few pages. It’s often better to build links to the ‘money pages.’
Academic Partnerships had more than a dozen pages with this kind of momentum. So, we consistently built high-quality, contextually relevant links across an expansive selection of pages — 18 in total.
Diversification allowed all their valuable content to get more search traction, and it maximized the number of opportunities they had to rank.
Given their history of strong local rankings for certain terms, the last thing we wanted was for their top keywords to cannibalize each other.
Through meticulous monitoring, we ensured that each of their key pages ranked for the most optimal keyword. Along the way, we kept an eye out for any signs of self-competition that could dilute their SEO efforts.
Backlinks drive traffic. Content gets conversions. After analyzing Academic Partnership’s key pages, we gave targeted content suggestions to bolster the efficacy of our link building initiatives.
The objective was clear: make each link not just a bridge to Academic Partnership’s website, but a gateway to actionable content their target audience actually responds to.
Academic Partnerships migrated their website after working with us for over a year. Site migrations are common, but they often negatively impact your SEO and organic traffic.
The proof is in the pudding. In a few short weeks, their organic traffic returned to (and exceeded) pre-migration levels.
Here’s a quick look at the numbers: