White hat link building done right
Linkflow’s white hat link building service is designed to get you on the first page of search engine results pages (SERPs) for your most profitable keywords. Link building is an essential part of a good search engine optimization strategy.
What are white hat backlinks?
White hat backlinks are built according to Google Webmaster Guidelines. This means they appear in articles that are more likely to be searched and read by a person, rather than a bot. These high quality backlinks are contextually accurate and rank well in search.
On the other hand, black hat link building tries to game search engine algorithms with keyword stuffing and poor-quality content placement. Resulting links are considered unsafe, rank poorly in search, and are subject to penalty. Our backlinks are 100% safe and are built with the Google’s guidelines in mind.
An SEO link building strategy created just for you
We start planning your white hat link building strategy with a baseline analysis of where it all begins: your website.
What does your website’s current backlink profile look like? Do you have any broken links?
How much organic traffic do you attract each month? How would link building make an impact?
What keywords are being used to find your site? Which link building techniques are right for you?
What are your site’s highest converting pages? How can we increase traffic and conversions?
Does your website rank well for the right high-volume, target keywords?
We answer all these questions and chart a six-month roadmap, which is a sufficient timeframe to start seeing results. Our recommendations include which pages to target for link building, the number of backlinks to build, and which white hat strategies to implement. Our roadmap also provides the flexibility to assess and shift course if needed.
Good link building strategies begin with great partners
We’ve spent years building a cross-industry network of editors, bloggers, journalists, and writers at high-authority editorial websites. They are highly selective about their target websites, which preserves the integrity of their content and makes their links high quality. We are always cultivating new editorial relationships to meet changing client needs and market trends.
White hat link building: how we do it
We only work with sites that produce high-quality content. That means content that is produced for humans, not search engines, and provides value to those reading it.
Contextually relevant links
Relevancy is a huge factor when it comes to white hat link building. We ensure your links are placed within content that is relevant to your niche, industry, or product.
Vetted publisher sites
Our link building techniques rely on a strong network of quality websites. We vet domain authority, site traffic, and other on-page factors when deciding to add a publisher to our network.
We are experienced with HARO link building and have established relationships with reporters. We can help you gain links on highly sought-after websites with top DR ratings.
There is a whole team link building for your website that wants to see you succeed. They hand pick the sites then check the status of the links and the quality of the content when published.
We always share exactly where your links are appearing as well as information about the website. We encourage you to check our work to ensure we’re delivering exactly what you want.
Frequently Asked Questions
White hat link building focuses on editorial content that is likely to be read by a real person. Good backlinks are relevant to the copy and in context. Because they make sense to a human reader, search engines consider white hat backlinks and their target websites safe for users to find and follow.
No! Black hat link building violates search engine guidelines by keyword stuffing and placing non-contextual links on websites, purely for backlinking purposes. Search engines consider black hat links unsafe, and websites that use them run a high risk of incurring a penalty.
Bad links can generate an early spike in traffic but devalue over time. Even worse, black hat link building can trigger manual review and action by search engines. If a human reviewer finds that pages on your website don’t comply with its quality guidelines, a search engine can block some or all of your content from appearing in search results and prevent any organic traffic to your site.
There are many routes to take when link building. There is guest posting, broken link building, and publishing “linkable” content you hope will gain quality backlinks naturally. The best way to build high-quality backlinks is through relationships with editorial websites.
For optimal results, we recommend you use all these link building techniques instead of focusing on just one. To do that successfully, you should have someone with link building expertise in your corner. A good partner will find broken links for you to reclaim, could help you facilitate relationships for guest posting, and ensure you stay on the white hat link building side of Google.
We take a holistic approach to SEO strategy, and link building is only a part of it. Before we dive in, we spend a lot of time learning about your current strategy and its effectiveness. We analyze your website structure, health, and performance to understand your business. We do extensive keyword research and study your competitors and search engine results pages (SERPs). Then we report our findings and create an initial, well-informed six-month roadmap of our recommendations. Our link building strategies are tailor-made to deliver visible, timely results for measurable, long-term impact on your business.
We’ve developed relationships with editors and journalists at hundreds of high-authority websites across the country who build backlinks into their new or existing articles. We constantly expand our network through research and outreach to other high-quality websites that are a good fit for our client base. All links are contextually relevant to the article and appear on news sites, trade journals, industry blogs, or other domains that are relevant to your business.