White hat link building done right
We build white hat backlinks, meaning they appear in articles that are more likely to be searched and read by a person, rather than a bot. White hat backlinks are contextually accurate and rank well in search. Black hat link building tries to game search engine algorithms with keyword stuffing and poor-quality content placement. Resulting links are considered unsafe, rank poorly in search, and are subject to penalty. Our backlinks are 100% white hat.
Your Roadmap: An SEO link building strategy created just for you
We start planning your link building strategy with a baseline analysis of where it all begins: your website.
What does your website’s current backlink profile look like and how can we improve it?
How many visitors do you attract each month through organic search?
What keywords are being used to find your website?
What are your site’s highest converting pages?
Does your website rank well for high-volume, target keywords?
We chart a six-month roadmap, which is a sufficient timeframe to start seeing results. Our recommendations include the number of backlinks to build and the money pages they should target. The roadmap also provides the flexibility to assess and shift course if needed.
Good link building strategies begin with great partners
We’ve spent years building a cross-industry network of editors, bloggers, journalists, and writers at high-authority editorial websites. They are highly selective about their target websites, which preserves the integrity of their content and makes their links high quality. We are always cultivating new editorial relationships to meet changing client needs and market trends.
Frequently Asked Questions
White hat link building focuses on editorial content that is likely to be read by a real person. Backlinks are relevant to the copy and in context. Because they make sense to a human reader, search engines consider white hat backlinks and their target websites safe for users to find and follow.
No! Black hat link building violates search engine guidelines by keyword stuffing and placing non-contextual links on websites, purely for backlinking purposes. Search engines consider black hat links unsafe, and websites that use them run a high risk of incurring a penalty.
Bad links can generate an early spike in traffic but devalue over time. Even worse, bad links can trigger manual review and action by search engines. If a human reviewer finds that pages on your website don’t comply with its quality guidelines, a search engine can block some or all of your content from appearing in search results and prevent any organic traffic to your site.
One way to get backlinks is to create content that is relevant, useful, and linkable. But even the best web content is hard to find if the site isn’t ranking well. The best way to build high-quality, contextual backlinks is through relationships with editorial websites. As you begin to rank higher for your target keywords, your great content will be rewarded with new, natural backlinks.
We take a holistic approach to SEO strategy, and link building is only a part of it. Before we dive in, we spend a lot of time learning about your current strategy and its effectiveness. We analyze your website structure, health, and performance to understand your business. We do extensive keyword research and study your competitors and search engine results pages (SERPs). Then we report our findings and create an initial, well-informed six-month roadmap of our recommendations. Our link building strategy is tailor-made to deliver visible, timely results for measurable, long-term impact on your business.
We’ve developed relationships with editors and journalists at hundreds of high-authority websites across the country who build backlinks into their new or existing articles. We constantly expand our network through research and outreach to other high-quality websites that are a good fit for our client base. All links are contextually relevant to the article and appear on news sites, trade journals, industry blogs, or other domains that are relevant to your business.