First, we advised the client on pages that should be created to rank for relevant keywords. The introduction of technology solutions for the sales industry is still relatively new, so it would be important to meet searchers where they are, and attract them via keywords that they were already familiar with.
During this strategy development process, we also observed that their competitors were using a simple navigational structure. Therefore, we recommended changes to more efficiently funnel users to their platform page, which is where SaaS clients tend to see the most conversions (in this case, demo requests).
We also developed a structured link building campaign to target a range of their most valuable pages on the site. They were one of the first movers in this newly created vertical so establishing authority early-on was critical.
We built 16 links per month across four pages for 10+ months.