The Ecommerce SEO Agency to Grow Traffic and Sales

Ecommerce SEO is the art of optimizing ecommerce websites for both user experience and search engine algorithms. It involves optimizing the content and structure of the online store to make them more visible to search engine crawlers and ensuring it’s easy for shoppers to navigate.

SEO is not only “worth it” for ecommerce stores, it’s an absolute must! As of June 2023, 68% of shoppers search for a product on Google before buying it, and everything beyond the second page of search engine results has a combined CTR of 0.63%. Without a solid SEO strategy, you’re literally hiding from the majority of your potential customers.

Once you rank for the right keywords, you won’t have to pay per click or impression on those site visitors, either. Organic traffic is completely free!

It’s also worth noting that a huge part of SEO is making your shopping experience better for customers. By optimizing for search engines, you’ll inadvertently improve your website conversion rates for traffic from other channels.

That said, there are a lot of factors that go into the potential ROI of your investment in ecommerce SEO. To help you see the potential long-term payoff, use our SEO ROI calculator to understand all the variables.

The cost of link building varies wildly depending on the quality and quantity of links you build, the level of competition in your industry, how hard it is to rank for the terms you want to target, and the industry you’re selling in.

When you work with a reputable SEO agency, the low-end price of one link starts at around $250. For industries like finance and healthcare, the price per link can be upwards of $1,500.

Check out our article on link building pricing and costs in 2024 to get the full picture.

There’s no set-in-stone answer to how long SEO can take. Our clients typically see measurable results between 4 and 12 months. Several factors impact the timeline, including keyword competition, how quickly you can implement changes on-site, and your budget.

An ecommerce SEO strategy is an ongoing investment that has a compounding effect. Once you start seeing the results, you’ll notice your new content and product pages will start ranking higher more quickly.

Google is still the most visited site in the world by a longshot. 8.5 billion queries happen on the search engine every day, and it’s the first stop for shoppers looking for information about a product they’re considering. As long as Google reigns supreme, search engine optimization will always be relevant. This is especially true for ecom-only brands with no physical stores.

With Google’s focus on ‘zero-click searches’ and the rise of voice search, SEO has actually become more relevant. It’s shifting from a keyword-centric approach to a more comprehensive strategy that considers user intent.

Don’t believe any ecommerce SEO services that offer a guarantee! To put it bluntly, there aren’t any. An ecommerce SEO strategy requires an iterative approach. You can’t control how the search engine algorithms behave, and success depends on a lot of variables that you simply can’t predict.

Linkflow follows an agile approach to SEO. Rather than making a guarantee, we make a commitment to providing value for our clients with transparent reporting, constant communication, and steady progress toward measurable goals.

Ecommerce SEO is the only digital marketing investment that pays dividends in the long run. Here are some of the benefits you’ll enjoy when you invest in a top-notch SEO strategy:

• Cost reduction — Organic traffic has zero cost associated with it, which can lower your overall marketing expenses.
• Increased visibility — Ranking for competitive keywords boosts online visibility and trust in your brand.
• Targeted customers — SEO helps you reach the exact type of customer looking for what you’re selling.
• Accessibility improvement — Making your site easily crawlable and creating an optimized user experience means more people can use it on any device.

Long-term ROI — Once you’ve put in the work, your SEO strategy will keep giving back as long as you maintain it.

The biggest difference between traditional search engine optimization and ecommerce SEO is that ecommerce SEO focuses on driving conversions. While SEO for blogs or content-heavy sites largely revolves around creating the best information for readers, the goal of ecommerce SEO is to guide shoppers through your store and funnel them toward checkout.

Because of this, another key difference between general SEO and ecommerce SEO is the keyword approach. While it’s important to target relevant keywords, the focus is more on product-related terms with commercial intent.

Internal linking also looks much different for ecommerce websites. It includes product suggestions, cross-selling options, and other types of user-friendly site navigation.

Search engine optimization isn’t “better” than Google Ads per se. You can certainly drive sales with Google Ads as part of your digital marketing mix. That said, it costs a ton of money compared to SEO, even if you’re able to get a good CPA on your ad campaigns. Organic search traffic is free. Once you achieve the desired rankings, maintenance is much less expensive than ads.

Plus, SEO will drive more total visits to your website. It’s estimated that organic search accounts for 53% of web traffic to ecommerce sites while paid search (Google Ads) only accounts for 15%.

In short, ecommerce SEO is the most sustainable digital marketing channel.