eCommerce SEO agency | Linkflow

Keyword Research

Uncovering the 'money' keywords people use to find your software and solutions.

Site Architecture

Creating navigation that's easy for your customers (and Google) to use.

Product Page Optimization

Fine-tuning your product pages to improve performance and drive conversions.

Internal Linking

Strategically placed cross-sells, suggestions, and complementary items that guide your shoppers.

SERP Appearance

Online shopping starts on SERPs with title tags, meta descriptions, and rich snippets.

Technical SEO

Ensuring fast load times, smooth functionality, and adherence to ecommerce SEO best practices.

Conversion Rate Optimization

Adding powerful CTAs and reducing friction so your SEO success translates to revenue.

Link Building

Our bread and butter — securing links to your products from reputable sites for more visibility and authority.

Reporting & Consistent Improvement

Regularly analyzing and optimizing performance based on data and insights.

Why Ecommerce Chooses Linkflow

We've been in this business for a while. There's a reason for that.
Several Years Growing Ecommerce Websites
Ecommerce SEO is a lot different from traditional SEO. Online shoppers browse, click, filter, and compare items — often several times in the same minute. We know the ecom business model specifically, and we've been ranking ecommerce websites for years.
Always Senior SEOs
We never outsource work. We don't do cookie cutter strategies. And we certainly don't give you automated reports. Every project starts with a complete roadmap from our in-house ecommerce SEO experts — no 'template' or 'boilerplate' solutions here.
We're Flexible
Partnering with Linkflow means having a voice in your SEO strategy. We collaborate with your team, enhance existing strategies, and provide freedom to experiment with new ideas. Changing your budget or brand package? There's room for flexibility and strategic pivots.
ROI-Focused
A lot of ecommerce SEO agencies dangle a carrot over their clients' heads. They'll string you along for months (or years) using "SEO takes a long time" as an excuse for poor results. We connect the dots between search traffic and revenue from day one, so you’ll always know how your actions translate to top-line growth.
We Move Quickly
We constantly move the needle. And we make your investment worth your while. You'll see long-term gains through content strategy and link building. Along the way, we'll help you implement changes that make an immediate difference in search rankings.
Experience With Large Ecommerce Sites
Some SEO agencies will work with anyone. Our focus on ecommerce has allowed us to partner with huge retailers and DTC brands. Ranking thousands of SKUs and managing content in the hundreds of thousands isn't something just anyone can do. Linkflow can.

Our Agile SEO Process

Ecommerce SEO is a lot different from traditional SEO. Online shoppers browse, click, filter, and compare items — often several times per minute. Our timeline accounts for the intricacies of your business, product, and customer base.

Kick-Off

Our process starts with a remote meeting to get on the same page. You’ll tell us about your business. We’ll talk about goals, strategies, and how to use your budget for maximum ROI. 

Keyword Research

What are people searching for when they look up your products? What about when they just want to learn more? Through keyword and topic research, we lay the foundation for your content, structure, and link building strategy.

SEO Roadmap

Our custom SEO roadmap covers technical optimization, content enhancement, and competitor analysis. We leave no stone unturned in ensuring your website is primed for SERP success.

Implementation

We execute your roadmap through carefully planned 6-month sprints. Starting with quick wins like content refreshes and technical fixes, we layer on link building and content strategy for long-term growth.

Ongoing Strategy

We’re committed to keeping your ecommerce website ahead of the curve. Our adaptive approach ensures you move in as search algorithms change and new opportunities arise.

Reporting & Ecom-Focused Analysis

We aren’t fans of the “set it and forget it” approach. We’re focused on revenue from day one. So we look at SEO and revenue metrics to track our impact across all your channels.

Ecommerce SEO FAQs

What is ecommerce SEO?

Ecommerce SEO is the art of optimizing ecommerce websites for both user experience and search engine algorithms. It involves optimizing the content and structure of the online store to make them more visible to search engine crawlers and ensuring it’s easy for shoppers to navigate.

Is SEO worth it for ecommerce?

SEO is not only “worth it” for ecommerce stores, it’s an absolute must! As of June 2023, 68% of shoppers search for a product on Google before buying it, and everything beyond the second page of search engine results has a combined CTR of 0.63%. Without a solid SEO strategy, you’re literally hiding from the majority of your potential customers.

Once you rank for the right keywords, you won’t have to pay per click or impression on those site visitors, either. Organic traffic is completely free!

It’s also worth noting that a huge part of SEO is making your shopping experience better for customers. By optimizing for search engines, you’ll inadvertently improve your website conversion rates for traffic from other channels.

That said, there are a lot of factors that go into the potential ROI of your investment in ecommerce SEO. To help you see the potential long-term payoff, use our SEO ROI calculator to understand all the variables.

How much does link building cost?

The cost of link building varies wildly depending on the quality and quantity of links you build, the level of competition in your industry, how hard it is to rank for the terms you want to target, and the industry you’re selling in.

When you work with a reputable SEO agency, the low-end price of one link starts at around $250. For industries like finance and healthcare, the price per link can be upwards of $1,500.

Check out our article on link building pricing and costs in 2024 to get the full picture.

How long does ecommerce SEO take?

There’s no set-in-stone answer to how long SEO can take. Our clients typically see measurable results between 4 and 12 months. Several factors impact the timeline, including keyword competition, how quickly you can implement changes on-site, and your budget.

An ecommerce SEO strategy is an ongoing investment that has a compounding effect. Once you start seeing the results, you’ll notice your new content and product pages will start ranking higher more quickly.

Is SEO still relevant in 2024?

Google is still the most visited site in the world by a longshot. 8.5 billion queries happen on the search engine every day, and it’s the first stop for shoppers looking for information about a product they’re considering. As long as Google reigns supreme, search engine optimization will always be relevant. This is especially true for ecom-only brands with no physical stores.

With Google’s focus on ‘zero-click searches’ and the rise of voice search, SEO has actually become more relevant. It’s shifting from a keyword-centric approach to a more comprehensive strategy that considers user intent.

Are there any guarantees when it comes to SaaS SEO?

Don’t believe any ecommerce SEO services that offer a guarantee! To put it bluntly, there aren’t any. An ecommerce SEO strategy requires an iterative approach. You can’t control how the search engine algorithms behave, and success depends on a lot of variables that you simply can’t predict.

Linkflow follows an agile approach to SEO. Rather than making a guarantee, we make a commitment to providing value for our clients with transparent reporting, constant communication, and steady progress toward measurable goals.

What are the benefits of ecommerce SEO?

Ecommerce SEO is the only digital marketing investment that pays dividends in the long run. Here are some of the benefits you’ll enjoy when you invest in a top-notch SEO strategy:

  • Cost reduction — Organic traffic has zero cost associated with it, which can lower your overall marketing expenses.
  • Increased visibility — Ranking for competitive keywords boosts online visibility and trust in your brand.
  • Targeted customers — SEO helps you reach the exact type of customer looking for what you’re selling.
  • Accessibility improvement — Making your site easily crawlable and creating an optimized user experience means more people can use it on any device.

Long-term ROI — Once you’ve put in the work, your SEO strategy will keep giving back as long as you maintain it.

What is the difference between SEO and ecommerce SEO?

The biggest difference between traditional search engine optimization and ecommerce SEO is that ecommerce SEO focuses on driving conversions. While SEO for blogs or content-heavy sites largely revolves around creating the best information for readers, the goal of ecommerce SEO is to guide shoppers through your store and funnel them toward checkout.

Because of this, another key difference between general SEO and ecommerce SEO is the keyword approach. While it’s important to target relevant keywords, the focus is more on product-related terms with commercial intent.

Internal linking also looks much different for ecommerce websites. It includes product suggestions, cross-selling options, and other types of user-friendly site navigation.

Is SEO better than Google Ads?

Search engine optimization isn’t “better” than Google Ads per se. You can certainly drive sales with Google Ads as part of your digital marketing mix. That said, it costs a ton of money compared to SEO, even if you’re able to get a good CPA on your ad campaigns. Organic search traffic is free. Once you achieve the desired rankings, maintenance is much less expensive than ads.

Plus, SEO will drive more total visits to your website. It’s estimated that organic search accounts for 53% of web traffic to ecommerce sites while paid search (Google Ads) only accounts for 15%.

In short, ecommerce SEO is the most sustainable digital marketing channel.

Chat with us before one of your competitors does.

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