If Video Isn’t a Priority on Every Channel You’re Behind
Video marketing is the best way to engage your audience. It’s highly engaging, easy to distribute, and fits in just about everywhere. And, for your viewers, clicking and watching something takes practically zero effort.
The vast majority of your users are coming to you through a content experience, and 89% of buyers say they want more video from brands. Explainer videos, product demos, tutorials, you name it — if you’re just relying on text and images, you’re missing out on thousands of potential customers.
- YouTube is the 2nd largest search engine (and it's owned by Google).
- YouTube videos show up on 51% of SERPs in the US.
- Adding video to existing content blog content makes it more engaging for readers.
- SERPs show video assets, so landing pages with videos have higher search visibility.
The Results Speak for Themselves
When an HR Tech client came to us with the ambitious goal to 5x their organic traffic, they had a tight budget. That didn’t mean they wanted to skimp on quality, though. So they needed every link and piece of content to count.
Link building is pricey, but it’s also high-impact. And when you lay the groundwork with conversion-driven, SEO-optimized content, it’s a lot easier to generate links that turn into leads (and, eventually, money).
Over the months, we built 38 links to just five really important pages. And we only secured backlinks from high-quality, contextually relevant sites.
Suffice it to say… Our strategy started to work a lot faster than expected.
See how we worked with them to create a content and link-building strategy that earned the links they needed to drive organic traffic and leads.
Stats:
- 3x Demo Conversions
- 5x Monthly Organic Traffic
- 880 Page 1 Keywords
- 4x ROI Within 12 Months
Our Video SEO Services Include
YouTube and Google Search Optimization
Our expert team of SEOs is well-versed in the unique algorithms and ranking factors for both Google and YouTube. By optimizing your videos for keywords, tags, titles, descriptions, and engagement metrics, we ensure they rank highly in both search engines.
Video Content Strategy
Optimization matters, but it's the content itself that will ultimately engage your audience and drive conversions. Our team builds a strategy for you, so you can create high-quality video content that aligns with your ICP and marketing goals.
Website Video Optimization
Videos are crucial to content marketing. They demo your product, add context to your articles, and, most importantly, keep users on your site. In addition to YouTube video SEO, we'll also optimize your videos for your website — the final touchpoint in the conversion path.
Video Optimization
YouTube users spend more than 70% of their time watching recommended videos. If the algorithm can’t pick up on your content, the time you put into it will be all for nothing. Through in-depth research, we can pinpoint the optimal keywords and phrases to target through your titles, descriptions, and video tags. Combine that with strategically placed CTAs, links, and annotations, and you’ve got a video that ranks, engages, and converts.
But YouTube video SEO services are just the half of it. We’re Google search experts at our core, so we’re uniquely positioned to optimize and distribute your content across your landing pages, product pages, and blog content.
Analytics
We monitor your video performance and optimize accordingly. We track views, watch time, likes/dislikes, comments, click-through rates, and conversions to inform our decisions and drive results. We also set up attribution tracking to show the relationship between YouTube viewership and on-site engagement.
We’ll deliver your website and YouTube analytics in a comprehensive, easy-to-understand ROI dashboard. That way, everyone on your team has a firsthand look at how your video strategy is contributing to your bottom line.
The Metrics We Move:
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Views & Watch TimeViews tell us how your content performs in terms of reach. Watch time shows which videos your audience likes most, what keeps them watching, and where they're dropping off.
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EngagementLikes, dislikes, comments, and subscriptions all play a role in video engagement. We'll optimize your content to encourage these interactions.
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Keyword RankingsThrough in-depth keyword research and optimization, we'll track how your videos rank for relevant terms on both Google and YouTube.
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CTR and ConversionsWe'll also monitor click-through rates and on-site conversions to show how your videos are driving the most important metric of them all — revenue.
Linkflow’s Video SEO Process
We kick off by working with you to set KPIs, align them with your goals, and understand your target audience. We’ll consider your product, customer journey, and competitive landscape to create a comprehensive roadmap that’s tailored to you.
We plan out your content with a comprehensive outline and creative brief, complete with video-focused keyword research, optimized video descriptions, titles, and tags. We can also connect you to video producers and editors to bring your vision to life.
We’ll optimize your channel homepage, add relevant keywords to your video titles and tags, and create playlists to improve viewer retention. We’ll also make sure your channel branding and “About” section aligns with your brand guidelines for a cohesive look and feel.
Titles, descriptions, tags, annotations, and thumbnails are all part of the equation. Beyond that, we focus on closed captions, subtitles, CTAs, links, end screens, and cards to drive engagement and conversions.
YouTube SEO marketing is just the start. You can cut up your videos into snippets for social media marketing, display them on your product pages, embed them in your blog posts, or even run paid ads using high-performing video assets.
We measure your website and YouTube SEO performance by looking at rankings, viewership numbers, engagement, video-sourced website traffic, and conversions. Since we set up attribution tracking and an ROI dashboard, you’ll always know the impact your video content is making.
You don’t hire video marketing services to create a one-off hit. We continuously monitor and optimize your video campaign for ongoing improvement. When you work with us, improvements to your rankings, views, engagement, and conversions compound over time.
Frequently Asked Questions
YouTube SEO focuses on video content, so it requires creators to optimize videos, titles, descriptions, tags, and thumbnails. YouTube's algorithm prioritizes engagement metrics like watch time, view count, likes, comments, and shares play a significant role in ranking. Traditional SEO revolves around text-based content on web pages, including articles, blogs, and product pages. Google's primary focus is on keywords, backlinks, page load speed, and mobile-friendliness.
YouTube SEO services can indeed improve your website's performance, both directly and indirectly. Embedding YouTube videos on your website boosts user engagement with rich content. This can lower bounce rates and improve dwell times, positively impacting your SEO rankings. Directly, videos improve the user experience by providing valuable content that complements your text. High-quality, relevant videos make your content more appealing and multimedia content generates more backlinks. In turn, this increases search visibility. Indirectly, YouTube videos drive new traffic to your website. Leveraging YouTube's vast user base (it's the Internet's second-largest search engine) broadens your reach. And adding website links in video descriptions can boost referral traffic from YouTube.
The time it takes to see results from video SEO services varies depending on several factors, including the competition in your industry, the quality of your content, and the amount of optimization required. Generally speaking, you can expect to see some improvements within a few weeks. But the real results will come after a few months of consistent publishing, optimization, and content distribution. That's why you hire us!
Our YouTube SEO services simply use a combination of tools and expertise to identify relevant, high-performing topics for your video content. Our team conducts in-depth keyword research to understand your product positioning, competitors, and ICP. We also take into account current search trends, seasonality, and the keywords you already rank for to create a comprehensive list of targeted keywords. We then strategically insert these keywords into your video titles, descriptions, and tags to improve your rankings.