Your Content Strategy is Your Competitive Advantage.
Without it, your customers will never know how your product works, what differentiates it, and why they should care. They won’t even know you exist.
Boost organic traffic and search visibility.
Every buyer uses Google. By creating valuable content that ranks well on search engines, you’ll drive more traffic to your website. With every new piece of content, you’re creating hundreds of opportunities for potential users to find you.
Become an industry thought leader.
Blog posts with valuable insights and new perspectives position your company as the expert in your field. When that happens, customers can’t help but trust you and competitors can’t help but share you.
Drive awareness, engagement, and retention.
When your SaaS content marketing strategy covers every stage of the customer journey, you’ll have multiple touchpoints to create demand, nurture and convert leads, drive adoption, and retain customers.
Content Marketing Services, Designed Specifically for SaaS Companies
Full-funnel Content Strategies for SaaS Sales Cycles
We develop a full-funnel content marketing strategy that reaches your target audience, speaks to their pain points, and ultimately drives conversion, adoption, and retention.
Proven Success in B2B SaaS Content Marketing
You won't be the first, second, or hundredth SaaS brand we've grown. We have years of experience creating high-quality content for B2B SaaS companies, and their results speak for themselves.
Scalable Services That Adapt to Your Needs
We take an agile approach to content marketing, analyzing and adjusting our strategies based on data and performance. Our services are scalable and can be tailored to fit your specific goals, budget, and resources.
What's Included in Our SaaS Content Marketing Services
Everything about SaaS is different — the pricing models, sales process, content formats, and focus on retention. We make sure your content marketing efforts reflect that.
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Initial Consultation and Needs AssessmentWe’ll get everything out on the table — your prouct, goals, target audience, and customer journey. Based on your budget and needs, we’ll develop a content marketing strategy that’s right for you.
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Tailored Content Strategy ExecutionYour SaaS content marketing strategy will consist of improvements to content that’s already performing well, hub-and-spoke content creation, and a variety of tactics designed to attract and convert leads at every stage of the funnel.
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Continuous Monitoring & OptimizationWe’ll constantly analyze the performance of your content in terms of rankings, conversions, and revenue. Our team will make adjustments to keep your strategy effective and competitive.
Our process is simple.
We look at every web page, blog post, and guide on your website to determine what’s working, what’s not, and where you can conversions and search performance.
You’ll receive a comprehensive content plan that aligns with your business goals and buyer’s journey, addresses customer pain points, and hits the right keywords for organic search.
Our team of experienced SaaS content marketers will create compelling, well-researched content that speaks to your target audience and showcases the value of your SaaS product.
The final product isn’t just written for your target customers. It’s engineered to outrank your competitors, so people visit your site instead of theirs.
Frequently Asked Questions
SaaS content marketing is the strategic creation and distribution of valuable and relevant content to attract, engage, and convert potential customers for a SaaS company. It's different from other types of content marketing because it takes into account the unique aspects of B2B SaaS — complex buying processes, long sales cycles, and multiple touchpoints and decision-makers. A SaaS content marketing strategy uses specific types of content, including guides, case studies, white papers, and product demos, that are designed to help customers understand the product and make buying decisions. It also focuses on search engine optimization to help SaaS companies show up in search results when potential buyers look for answers on Google.
Since SaaS products are, for the most part, intangible, content marketing plays an essential role in educating prospects about a product's value and differentiating it from competitors. It also establishes trust and credibility with potential users, making them more likely to choose your solution. Besides being a critical source of brand awareness, lead generation, and conversion, SaaS content marketing also increases customer retention. Helpful product-led content makes it easier for customers to adopt a product and helps them get more value out of using it. In turn, that reduces churn rates.
While most SEO agencies stick to keyword research tools and one-size-fits-all strategies, we dive deep into your business, product, and target audience to craft a tailor-made content marketing strategy that speaks directly to your potential customers. We also focus on data and performance, constantly monitoring and adjusting our strategies to ensure they're effective in driving traffic, engagement, and conversions. We're revenue-focused, so you'll see more than just vanity metrics (like traffic) on our performance reports.