B2B SEO Agency for Growth | Linkflow

Keyword Research

Driving targeted traffic and getting calls on your calendar by ranking for high-value search terms.

Content Strategy

Creating optimized content that engages, educates, and converts your target audience.

Technical SEO

Optimizing your entire website so search engines (and humans) can read and navigate it effortlessly.

Conversion Rate Optimization

Turning content into customers through testing, analytics, and refinement.

Link Building

Becoming THE trusted source in your industry by earning links from top websites.

Analytics

Tracking key metrics to communicate progress and refine your strategy.

50+
We work with blogs and quality websites that are relevant to you and enjoy average Ahrefs Domain Ranks of 50 or higher.
30%
You can expect noticeable impact from acquiring high-quality backlinks in ~ 10 weeks.
~3x
Organic traffic - and conversion to revenue - can increase exponentially in less than a year!

Dozens of B2B Companies Trust Linkflow

...and we know exactly why.
Always expert SEOs
Everyone on our team has 10+ years of experience in B2B SEO. We never pass on the work to junior associates. We never outsource it. And, when you work with us, you work directly with two senior SEOs — not just an "account manager."
B2B is our bread and butter
We don't just know search engine optimization. We know the unique challenges B2B companies face when it comes to organic search. Over the years, we've run successful campaigns for 50+ SaaS companies, tech firms, and manufacturers.
No vanity metrics
Most SEO agencies only show you how much traffic they brought to your site or how much they boosted your search engine rankings. That's only a W if those visitors are part of your ICP and convert. We show you the ROI of your strategy, so you know you're getting (more than) what you're paying for.
Targeted, actionable recommendations
SEO shouldn't operate in a bubble. As we make suggestions for your SEO and content marketing strategy, we consider analytics, CRO, UX, and your internal priorities. We take a "teach, not tell" approach to everything, and we walk through deliverables to make sure you can actually use them.
When we say "partnership," we mean it
Maybe it's because we're total nerds for SEO. Maybe it's because we all love to win. But we care just as much about your site as you do. That's why we share every success and every challenge with you. Because when we say "partnership," we mean it.
Proactive, not reactive
When your priorities change, our agile approach gives us the power to adapt. When something performs like a unicorn, we change focus to hone in on that success. And when something isn’t working, we pivot quickly. We’re always, always, always thinking ahead.
Full-funnel approach
B2B sales is complex and intricate. SEO and web content need to align with all your other marketing efforts to drive your business forward. We start with the bottom of the funnel (that's where the $$$ is), but our ultimate goal is to help you capture search intent at every stage of the buyer's journey.

The B2B SEO Process We Know and (You’ll) Love

Our entire SEO workflow is designed for the complexity of B2B sales. It’s a proven process that dives head-first into your business, your competitors, and the touchpoints throughout the buyer’s journey.

Kick-Off

The first thing we’ll do is meet with you virtually to get on the same page. You’ll go in-depth about your biz. We’ll open the conversation about current processes and performance, goals for the future, and how we can make the most of your SEO budget.

Keyword Research

The ultimate question: What do your ideal customers type into that little search bar when they need you? We’ll find out through audience/competitor research and a content gap analysis. Then we’ll know exactly which long-tail keywords and topics to target through web content and link building.

Planning and Discovery Sprint

We develop your personalized B2B SEO strategy after performing technical SEO audits, finding on-page optimization opportunities, analyzing your competitors, and evaluating your existing content. If there’s an opportunity to win on search engine results pages, we’ll catch it in our month-long sprint.

Implementation

We execute your strategy through 6-month sprints. We start with the quick wins — technical fixes and improvements to already-ranking content. That way, you get some ROI right off the bat. Then, we layer in content creation and link building to grow your organic footprint.

Ongoing B2B SEO Strategy

Ranking on organic search results today? Doesn’t mean you will tomorrow. Ongoing SEO services keep your B2B site ahead of the curve. Our adaptive approach keeps you aligned with evolving search algorithms and emerging opportunities in your space.

Reporting & B2B-Focused Analysis

We’re focused on revenue and conversions from day one. If those aren’t the results we’re seeing, then we aren’t happy. Our reports and analyses drill down into what’s working, what isn’t, and how we can improve. Everything’s visualized, so your non-technical team can understand the data, too.

Frequently Asked Questions

How do I know if I need a B2B SEO agency?

Deciding whether you actually need a B2B SEO agency requires you to assess your current digital marketing efforts, overarching goals, and the specific challenges you’re facing with those two things.

Assuming you have the budget ($5,000 – $20,000 per month), here are few signs you’ll benefit from B2B SEO services:

  • You’re not getting enough visitors from search engines, or the traffic you do get isn’t converting into leads or sales.
  • You already have an SEO strategy, but it isn’t giving you the results you’re hoping for.
  • Your team doesn’t have the necessary SEO knowledge, or they’re stretched too thin to focus on SEO effectively.
  • You’re in a highly competitive space where large competitors seemingly dominate search engine rankings.
  • Business growth has plateaued, and you’re struggling to attract new leads or customers.
  • You offer a specialized product or service that requires a nuanced approach to reach the right audience.
  • Your business is expanding, and you need a scalable SEO strategy to support growth.
Does SEO generate a positive ROI for B2B companies?

The answer is: it depends.

When you work with a reputable B2B SEO agency like Linkflow, you can expect an ROI ranging from 700% to over 1,000% depending on the industry — considerably higher than almost any other channel. For example, industries like B2B SaaS have seen an average ROI of around 702%, while more specialized sectors like medical devices can reach up to 1,183%.

This is because organic search traffic is free — that is, the traffic itself doesn’t cost anything. Unlike paid advertising channels (which you’d hire an agency to manage on top of the advertising costs), you don’t have to pay for every click or impression your content gets. And once your site ranks for certain keywords, you can collect that traffic in perpetuity (and build on top of it).

Also, SEO leads tend to be of higher quality with a close rate of 14.6%, compared to just 1.7% for outbound leads.

That said, you need a solid SEO strategy from an SEO agency that works specifically with B2B companies. If you go with one of those ‘full-service’ agencies offering dozens of different digital marketing services, there’s a 99.9% chance they won’t execute as effectively as one that’s dedicated solely to SEO and content marketing in your specific niche.

For a deeper dive into the ROI of SEO services, see our guides to estimating the value you’ll get from SEO and forecasting SEO performance.

How does SEO fit into my B2B marketing strategy?

Search engine optimization is something you need to integrate into every stage of your sales funnel. Informational-intent keywords target the top and middle of the funnel where people are looking for answers to their problems. Commercial-intent keywords target the bottom of your funnel, where people want to compare and learn about specific products or services before deciding.

Beyond that, B2B SEO should consider all the different touchpoints required to close the sale. Who are the members of a typical buying group, and how are their content requirements different from each other’s? What information do buyers need to proceed with the sale? You need to publish content that gives your prospects the info they need at each stage of their decision-making process.

Is Linkflow the right choice for me?

Linkflow certainly is one of the best B2B SEO agencies. To give an example, we 3x’ed an HR tech client’s organic traffic in only one quarter. And our SEO services for an ERP software client increased their signups by a 300% for an overall ROI of 8x.

Why do I need a B2B SEO agency, specifically?

The B2B buying process is typically more drawn out — several stakeholders need to do extensive research before making a final decision. B2B SEO agencies tailor strategies to address this. The focus is on creating content that guides prospects through each stage of the buyer’s journey, from awareness to decision.

Web content (i.e., blogs) is also more important (and nuanced) in the B2B space. Nearly three-quarters of B2B buyers use articles throughout the purchasing process. And you need lots of different topics to cover your bases.

You need a specialist. Otherwise, your agency won’t know the language, expectations, or marketing moves that will work for you.

How fast will I see results from search engine optimization?

It all depends on whether you invest in comprehensive SEO services from a reputable agency or an in-house SEO team, or if you cut corners and go the cheap route.
Even if you have a few quick wins, SEO is not an overnight process. It normally takes anywhere from 3 to 6 months to see significant results.
Be wary of any agency that promises fast results or guarantees top rankings within a certain timeframe.

Chat with us before one of your competitors does.

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