Any agency can get you more organic traffic. That’s worthless if they won’t convert. Our SEO strategies bring in highly qualified leads and grow your bottom line.
Keyword Research
Driving targeted traffic and getting calls on your calendar by ranking for high-value search terms.
Content Strategy
Creating optimized content that engages, educates, and converts your target audience.
Technical SEO
Optimizing your entire website so search engines (and humans) can read and navigate it effortlessly.
Conversion Rate Optimization
Turning content into customers through testing, analytics, and refinement.
Link Building
Becoming THE trusted source in your industry by earning links from top websites.
Analytics
Tracking key metrics to communicate progress and refine your strategy.
A Tried-and-Tested Process That's Simply Unbeatable
Planning & Discovery Sprint
Our month-long process goes deep into your business to uncover unique opportunities and align your personalized B2B SEO strategy with your sales cycle, target audience, and overall business goals. Right off the bat, you'll also get actionable feedback on how to improve your existing content.

Agile Implementation
Once we know where you can dominate organic search, we'll work with your team to implement those recommendations and create a solid foundation for ongoing SEO success. We'll build links to your site, optimize technical SEO, and help you create content that converts. And our flexible approach allows for lightning-fast adjustments.

Analysis & Iteration
Links build authority. Rankings get you traffic. Your content drives conversions. When one of those elements doesn't produce, our detailed reports will tell us why. With an iterative process, we make sure your strategy evolves with your business and produces the results you hired us for.

Dozens of B2B Companies Trust Linkflow
The B2B SEO Process We Know and (You’ll) Love
Our entire SEO workflow is designed for the complexity of B2B sales. It’s a proven process that dives head-first into your business, your competitors, and the touchpoints throughout the buyer’s journey.
The first thing we’ll do is meet with you virtually to get on the same page. You’ll go in-depth about your biz. We’ll open the conversation about current processes and performance, goals for the future, and how we can make the most of your SEO budget.
The ultimate question: What do your ideal customers type into that little search bar when they need you? We’ll find out through audience/competitor research and a content gap analysis. Then we’ll know exactly which long-tail keywords and topics to target through web content and link building.
We develop your personalized B2B SEO strategy after performing technical SEO audits, finding on-page optimization opportunities, analyzing your competitors, and evaluating your existing content. If there’s an opportunity to win on search engine results pages, we’ll catch it in our month-long sprint.
We execute your strategy through 6-month sprints. We start with the quick wins — technical fixes and improvements to already-ranking content. That way, you get some ROI right off the bat. Then, we layer in content creation and link building to grow your organic footprint.
Ranking on organic search results today? Doesn’t mean you will tomorrow. Ongoing SEO services keep your B2B site ahead of the curve. Our adaptive approach keeps you aligned with evolving search algorithms and emerging opportunities in your space.
We’re focused on revenue and conversions from day one. If those aren’t the results we’re seeing, then we aren’t happy. Our reports and analyses drill down into what’s working, what isn’t, and how we can improve. Everything’s visualized, so your non-technical team can understand the data, too.
Frequently Asked Questions
Deciding whether you actually need a B2B SEO agency requires you to assess your current digital marketing efforts, overarching goals, and the specific challenges you’re facing with those two things.
Assuming you have the budget ($5,000 – $20,000 per month), here are few signs you’ll benefit from B2B SEO services:
- You’re not getting enough visitors from search engines, or the traffic you do get isn’t converting into leads or sales.
- You already have an SEO strategy, but it isn’t giving you the results you’re hoping for.
- Your team doesn’t have the necessary SEO knowledge, or they’re stretched too thin to focus on SEO effectively.
- You’re in a highly competitive space where large competitors seemingly dominate search engine rankings.
- Business growth has plateaued, and you’re struggling to attract new leads or customers.
- You offer a specialized product or service that requires a nuanced approach to reach the right audience.
- Your business is expanding, and you need a scalable SEO strategy to support growth.
The answer is: it depends.
When you work with a reputable B2B SEO agency like Linkflow, you can expect an ROI ranging from 700% to over 1,000% depending on the industry — considerably higher than almost any other channel. For example, industries like B2B SaaS have seen an average ROI of around 702%, while more specialized sectors like medical devices can reach up to 1,183%.
This is because organic search traffic is free — that is, the traffic itself doesn’t cost anything. Unlike paid advertising channels (which you’d hire an agency to manage on top of the advertising costs), you don’t have to pay for every click or impression your content gets. And once your site ranks for certain keywords, you can collect that traffic in perpetuity (and build on top of it).
Also, SEO leads tend to be of higher quality with a close rate of 14.6%, compared to just 1.7% for outbound leads.
That said, you need a solid SEO strategy from an SEO agency that works specifically with B2B companies. If you go with one of those ‘full-service’ agencies offering dozens of different digital marketing services, there’s a 99.9% chance they won’t execute as effectively as one that’s dedicated solely to SEO and content marketing in your specific niche.
For a deeper dive into the ROI of SEO services, see our guides to estimating the value you’ll get from SEO and forecasting SEO performance.
Search engine optimization is something you need to integrate into every stage of your sales funnel. Informational-intent keywords target the top and middle of the funnel where people are looking for answers to their problems. Commercial-intent keywords target the bottom of your funnel, where people want to compare and learn about specific products or services before deciding.
Beyond that, B2B SEO should consider all the different touchpoints required to close the sale. Who are the members of a typical buying group, and how are their content requirements different from each other’s? What information do buyers need to proceed with the sale? You need to publish content that gives your prospects the info they need at each stage of their decision-making process.
Linkflow certainly is one of the best B2B SEO agencies. To give an example, we 3x’ed an HR tech client’s organic traffic in only one quarter. And our SEO services for an ERP software client increased their signups by a 300% for an overall ROI of 8x.
The B2B buying process is typically more drawn out — several stakeholders need to do extensive research before making a final decision. B2B SEO agencies tailor strategies to address this. The focus is on creating content that guides prospects through each stage of the buyer’s journey, from awareness to decision.
Web content (i.e., blogs) is also more important (and nuanced) in the B2B space. Nearly three-quarters of B2B buyers use articles throughout the purchasing process. And you need lots of different topics to cover your bases.
You need a specialist. Otherwise, your agency won’t know the language, expectations, or marketing moves that will work for you.
It all depends on whether you invest in comprehensive SEO services from a reputable agency or an in-house SEO team, or if you cut corners and go the cheap route.
Even if you have a few quick wins, SEO is not an overnight process. It normally takes anywhere from 3 to 6 months to see significant results.
Be wary of any agency that promises fast results or guarantees top rankings within a certain timeframe.
Chat with us before one of your competitors does.
