How we doubled traffic and conversions for BetterBuys | Linkflow

Background

We started working with BetterBuys, a software reviews company client in 2019. They had recently lost around 50% of their organic traffic, which directly impacted their bottom line.

They knew they needed to do something “extra” beyond just publishing great content (which they were already doing) in order to move ahead of their competitors in the tight B2B software niche.

Link Building Strategy

Over the next six months, we built 60 contextual links leveraging our relationships at high-authority publications. The links built had an average Domain Authority of 59. These are situations where we have relationships with journalists and publishers at top publications, relationships we’ve spent years building.

The Results

We were able to show a 2x increase in both traffic and conversions (revenue) for all ERP-related traffic over a six-month period. The return on investment for this campaign was over 8x. In addition, we:

Doubled
organic search
Doubled visitors from organic search in just 6 months.
Doubled
conversions
Doubled conversions in same time period.
Improved
visitor quality
Improved visitor quality, shown by decreased bounce rate, increased pages/session and session duration.

Unlike other link building agencies, our goal isn’t just building links… it’s to help clients see more traffic and conversions. By executing a strategic link building campaign, we were able to help BetterBuys do just that.

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