While there are hundreds of agencies offering “B2B SEO” as a service, there are only a select few that truly specialize in this niche and consistently deliver results for their clients.
It’s worth mentioning these are also some of the oldest and most established in the space. Since there are so many shady players out there, a large client book and proven track record of success are two major evaluation criteria for us.
Without further ado, here are our vetted picks for B2B SEO services worth considering in 2024:
1. Linkflow
Linkflow is a cut above the rest when it comes to ranking B2B sites on search engines.
Over the years, we’ve collaborated with countless B2B companies on their SEO strategies. Every time, we start with a B2B SEO audit and customized SEO roadmap and end with real results — not just traffic, but leads and customers.
How are we able to produce tangible results that most other SEO agencies cannot?
- We focus initially on bottom-of-funnel keywords and pages. These are the money-making pages (think: pricing, demo requests, and comparisons) that engage buyers who are nearly ready to sign a contract. By focusing on this area first, we’re able to turn SEO investments into revenue in a shorter amount of time.
- We do all the surrounding activities that SEO needs to pay off. Conversion rate optimization (CRO), user experience (UX), full-funnel marketing, data analysis — we connect all the dots. Most do keyword research and basic technical SEO, but not much else.
- It’s always a senior SEO with a B2B background working with our clients. We take care of everything in-house with vetted professionals, while most agencies ship deliverables to a less expensive junior marketer or overseas contractor.
- We offer additional expertise through consulting. We’re well-versed in B2B lead generation and content marketing, and we can apply that knowledge to your particular team and strategy. If you have all the pieces in place, but can’t figure out how to (a) grow organic traffic or (b) use it to your advantage, we’re here.
As an example, we tripled an HR tech company’s organic traffic in just one quarter. And an ERP software client saw a 300% increase in app signups for an overall 8x ROI from our SEO services.
2. Directive
The team at Directive are the innovators behind the Customer Generation marketing methodology. The idea behind their approach is that B2B SEO, and marketing in general, should be customer-centric, not product-centric. That’s how you attract high-quality buyers that’ll stick around long-term and eventually advocate for your business.
They offer the following services:
- SEO consulting
- Content and distribution
- PPC advertising
- Video services
- Website and landing page design
- Marketing operations and data orchestration
- GTM strategy
- Lifecycle marketing strategies
Directive is not your typical SEO company. They use advanced financial modeling techniques and invest $2.2M a year on R&D for their SEO tactics.
But they’re primarily focused on consulting for multichannel marketing campaigns. You’ll get the best results from their services if (a) you’re a mid-market or enterprise SaaS company with an in-house marketing team and (b) you’re looking to boost organic MQLs and long-term CLV.
3. RevenueZen
RevenueZen is a well-known player in the B2B space that helps businesses boost their organic traffic revenue growth in 16 months or less.
They’re a Portland-based agency that’s diversified across the B2B landscape — SaaS, professional services, FinTech, and even renewable energy.
Their SEO services include:
- Keyword research
- Technical SEO audits
- Competitive gap analysis
- Content brief creation
- On-page optimization
- B2B link building
They also hold social selling workshops and offer LinkedIn marketing services. So, if social media is a huge lead generation channel for you, RevenueZen is worth considering.
4. Altitude Marketing
Altitude Marketing is a full-service marketing agency. They offer a wide array of digital marketing services — everything from graphic design, web dev, and video production to public relations, search engine marketing, and branding.
Over the last 18 years, they’ve generated 50,000 sales qualified leads (SQLs) for their clients, which are mostly in the life sciences, manufacturing, and enterprise technology industries.
If you operate in a complex industry (like those mentioned above) and need help managing your SEO performance while going through a rebrand or revamping your website, Altitude Marketing is one of the best SEO firms to help you accomplish all of that.
5. 310 Creative
310 Creative is a sales and marketing agency primarily focused on the B2B SaaS sector.
Since they help their clients develop sales systems, create a RevOps function, manage outbound lead generation, and implement sales enablement, they have a unique ability to connect the dots between sales and marketing touchpoints.
To help you rank higher on search engine results pages, they provide the following services:
- Custom on-page and off-page strategies
- Page experience improvements to boost Core Web Vitals
- Content strategy, planning, creation, and promotion
- Link building campaigns
- Conversion tracking and analytics
They also offer specialized services for B2B companies selling into local markets. They use HubSpot (and provide HubSpot onboarding services), so they’re a solid agency to work with if you’re already using HubSpot for inbound marketing and CRM.
6. Siege Media
Siege Media is a full-service digital marketing agency that has helped clients like Asana, HubSpot, Intuit QuickBooks, and Zapier scale their organic search visibility and reach more of their target audience.
Services include:
- Content strategy, technical SEO, and content localization
- Content marketing, link building, and digital PR
- Web design, graphic design, and content creation
- SEO consulting for in-house teams
They primarily operate in the B2B SaaS and FinTech industries. They’re one of the biggest SEO agencies in the game, making them fully capable of taking on large-scale projects and delivering impressive results.
7. SEOprofy
SEOprofy is a Miami-based agency that focuses specifically on search engine optimization, link building, and content marketing for B2B companies.
While they serve SaaS companies like every other company on our list, they also offer local and international SEO services for B2B service providers and retailers.
For enterprise companies, SEOprofy can assemble a dedicated team to develop and implement a custom SEO solution. They also help large companies automate crucial SEO tasks like reporting and auditing.
One of the great things about SEOprofy is they develop and use their own SEO tools. Proprietary technology is a huge differentiator for them — they’re sometimes able to glean enterprise-level insights you won’t get from regular software.
Tips for finding the best B2B SEO agency for your business
To find the best SEO service provider, you need to evaluate your business ahead of the selection process. Some agencies are better for large-scale companies with in-house marketing teams, while others can help a startup lay the groundwork with digital marketing.
Use these best practices as a guideline when evaluating B2B SEO agencies:
Find the specialists.
The B2B sector is broad.
SEO for startups is much different from enterprise SEO. SaaS and FinTech have unique challenges, as do healthcare and manufacturing companies. And if your business operates globally, you’ll need specialized services for showing up on search engines in multiple countries.
On the intro call, pay close attention to how an SEO agency tries to understand your business.
Do they ask questions that show sincere curiosity about your goals and customers? Do they say “no” to clients who aren’t a good fit? Or do they spend the call trying to sell you?
Be wary of generalists.
The jack of all trades is usually a master of none.
The company flexing their social media marketing and paid advertising expertise might not give you the most value if all you need is SEO services. In most cases, you’re better off with a team that lives and breathes SEO and content marketing.
Since full-service agencies have so many areas of focus, a company with only a dozen employees offering SEO alongside multiple other services is a huge red flag.
Look within your country.
You’re more than likely reading this from the U.S. or Canada, where it’s almost always more expensive to hire an SEO agency within your own country.
While it’s certainly possible for someone halfway across the world to manage things like technical fixes and schema markup, you’ll run into serious problems down the road:
- Timezone and scheduling issues
- Lower quality standards for on- and off-page work
- A lack of true understanding of your market, audience, and customer pain points
- Low capacity for producing high-quality content for Western markets limited by nonnative English-speaking writers
Not to mention, a lot of these providers keep costs low by using black hat SEO techniques like PBNs.
Let us remind you that you get what you pay for. Over the long term, you’ll see a much smaller (if any) ROI by outsourcing SEO overseas on the cheap. And you’ll put your site at serious risk.
Review each agency’s social proof.
Every SEO agency will have case studies on their website. You should be able to find them by navigating to the top or bottom menu bars.
You should also look for client testimonials across their different service pages, like these ones on ours:
For larger agencies, you’ll also be able to find reviews on sites like Clutch.co and G2.
The best SEO service providers will have:
- Multiple client testimonials and case studies
- Clients willing to talk on the phone with you about their results
- Current clients who have been with them for a long time (at least two years)
An agency should be proactive, not reactive.
This is something that’s hard to identify out the gate without asking the right questions.
On your first call with an SEO agency, ask them what their first month looks like. If they start by digging into analytics, competitors, content, and your company’s priorities, that’s a good sign.
If they mention setting up tracking dashboards, alerts, and routine reporting (like we do at Linkflow), that’s an even better sign.
If, however, they start throwing out deliverables like “40 backlinks” or “100,000 words of content,” they’re a cookie-cutter operation.
Or, worse — they’re telling you what you think you want to hear.
You need deliverables to be data-based rather than coming from some sort of generic playbook. This also means your SEO strategy will be done right the first time and need fewer revisions down the line.
They need to take a revenue-focused, full-funnel approach.
While your immediate goals might be website traffic and higher search rankings, what you’re really after is more sales.
That means your SEO agency has to understand conversion optimization, A/B testing, and how to make the most of every visitor. And they have to know how to apply those principles to different stages of the B2B sales cycle.
If all they’re doing is pushing content and building links to garner SEO traffic, they aren’t really thinking about how you’re going to make money from that traffic.
The ideal approach is to focus on the middle and bottom of the funnel, while touching on top-of-funnel topics for awareness and brand building.
Yep… We just described ourselves.
We are the B2B SEO agency that…
- Starts with a discovery phase to understand your business, audience, and goals
- Specializes in SaaS and B2B SEO, with additional expertise in content strategy and conversion optimization
- Is based in the U.S. and works exclusively with U.S.-based professionals
- Takes a proactive, revenue-focused full-funnel approach
…and has multiple client testimonials and case studies to validate it. Book a call with us to see how we can help your business succeed with SEO.